Monday, October 14, 2013
NBC's remake of the classic series Ironside got off to a very poor start, managing a paltry 1.3 demo. While it had basically the same 6.8 million total viewer audience as its Law and Order: SVU lead-in, it shed 35% of the 2.0 18-49 rating that SVU pulled, and it went well behind competing CSI (2.1) and Nashville (1.9). It was hard to see any real hope in this premiere number.
Ironside took a typical 15% week two drop to a 1.1 rating. Typical was not exactly what this show needed after the premiere rating.
This is another one of those "the only question is how many weeks till it's pulled" situations. Given NBC's massive Thursday meltdown, it's kind of hard to piece together how they'll go about addressing these problems. My guess is they'll do something about Thursday before they do something about Ironside, but that's only a guess. Cancel.
"First Two Weeks" is an ongoing experiment to see how often a new scripted show's fate can be predicted by the very earliest data. Here are the picks and lineups for every show this season.