Friday, October 11, 2013
It's hard to imagine CBS could find an even worse post-How I Met Your Mother occupant than last year's Partners, but they pulled it off. We Are Men premiered at a terrible 2.0 demo, down 17% from the year-ago Partners debut and less than two thirds of the demo delivery from the show's lead-in How I Met Your Mother (3.1). It had quite a bit of competition from The Voice (4.6 in the 8:30 half-hour), Dancing with the Stars (2.0) and Bones (2.3 at 8:30), but this is still an undoubtedly horrible performance.
The story on this show was pretty much written on premiere night, but We Are Men had a relatively decent hold in week two, dropping 10% to a 1.8. All the other CBS comedies were down a tick.
The only question after this show's premiere was whether it would air two, three or four episodes. CBS simply had too many options for We Are Men to make it to six as Partners did. I felt like the small-ish drop may have bought it at least another week, but credit CBS for taking swift action to try to salvage what they can out of this Monday lineup. In a surprisingly drastic in-season audible, CBS is moving 2 Broke Girls out of the 9/8c anchor role and back into the post-HIMYM slot where it began its run, while Mike and Molly will take over at 9/8c for November sweeps. We Are Men is a Cancel.
"First Two Weeks" is an ongoing experiment to see how often a new scripted show's fate can be predicted by the very earliest data. Here are the picks and lineups for every show this season.