Wednesday, October 16, 2013

Spotted Ratings, Thursday 10/10/13


WHAT MATTERS:
  • The night's headline event was the tribute to Cory Monteith on Glee, and the show nearly doubled last week's ratings, adjusted up to outright take the 9/8c crown, and hit the show's best level since early last season. Still, this seems unlikely to make any real difference for the show when it returns from baseball hiatus in four weeks (it certainly didn't in the episodes leading in).
  • You could argue the Glee surge was a one-time cultural event and that the rest of the hour's numbers could be somewhat written off. But it was actually similar-skewing Grey's Anatomy that held best, while CBS saw The Crazy Ones post a rather distressing week three number. And NBC may have to spring into action immediately as The Michael J. Fox Show had an even more miserable week three, dropping just as much week-to-week as the second-week comedies ahead of it (Welcome to the Family (0.8) and Sean Saves the World (1.0)).
  • ABC was not without its own disappointment as new spin-off Once Upon a Time in Wonderland became ABC's latest soft starter in the still-problematic Thursday 8/7c hour, building by just a tenth on last week's Scandal recap. Usually the point of a spin-off is that you assure that some baseline audience from the parent show will show up, but I was worried that in this case the Once brand might actually be a negative for this kind of show's audience, as many of them have rejected the mothership. Those worries seem to have been even more founded than I expected. 
  • A couple other quick notes: The Millers held well for CBS in week two. And the CW's The Vampire Diaries was down in week two, but overall it seems like they probably get high marks just for keeping the Reign premiere out of that mess in the 9:00 hour.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 1.7 37% n/an/an/a 1/1 n/a +3% +6% 1.8
Grey's Anatomy 2.8 40% -10%-0.3+0.1 3/3 n/a -10% +40% 2.8
Scandal 3.1 44% -14%-0.5-0.3 2/2 n/a -14% +82% 3.0
ABC:-9%+43%
The Big Bang Theory 5.1 37% -2%-0.1n/a 4/4 +13% -2% +13% 5.3
The Millers 3.0 32% -9%-0.3-0.1 2/2 n/a -9% -14% 2.3
The Crazy Ones 2.4 31% -17%-0.5-0.3 3/3 n/a -17% +20% 2.2
Two and a Half Men 2.3 32% -4%-0.1-0.5 3/3 -34% -4% +15% 2.1
Elementary 1.9 27% -5%-0.1-0.1 3/3 n/a -5% +6% 1.9
CBS:-7%+6%
Parks and Recreation 1.2 47% +0%+0.0n/a 2/3 n/a +0% -8% 1.4
Welcome to the Family 0.8 41% -27%-0.3+0.0 2/2 n/a -27% -27% 0.9
Sean Saves the World 1.0 39% -29%-0.4-0.3 2/2 n/a -29% -50% 1.2
The Michael J. Fox Show 1.2 39% -29%-0.5-0.4 3/3 n/a -29% -40% 1.3
Parenthood 1.2 40% -20%-0.3-0.5 3/3 -40% -23% -40% 1.3
NBC:-22%-37%
The X Factor Thu 2.0 39% +0%+0.0n/a 3/5 -31% -2% -30% 2.1
Glee 2.9 50% +81%+1.3+0.0 1/3 n/a +81% +45% 2.8
Fox:+34%+1%
The Vampire Diaries 1.0 59% -17%-0.2n/a 2/2 -38% -17% -38% 1.1
The Originals (R) 0.5 52% -47% -58% 0.4
CW:-30%-46%
Big5:-4%-3%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

17 comments:

Spot said...

I don't buy that Cory Monteith is taking a huge chunk out of Sean Saves the World's ratings. Blow up the whole comedy block NBC, move MJF to 9, Parks to 9:30 and put something (Biggest Loser?) at 8. If they want to save MJF, then dumping the obvious losers is a good start.

Spot said...

- NBC is terrible. I don't even know how to comment. Even Michael J.Fox. They need to dump the comedies, period! Nothing to do about it, they all have to go. Reality and drama would serve them better. Also, Parenthood did horribly unfortunately. I am very sorry for the show, I argued for the move last year and I thought it would have hold better than it did. I don't even watch it but still :s I think Revolution is getting more and more renewed by the day... I mean this week the only shows it didn't beat were the voice lead-outs and svu by 1 tenth. Can NBC really cancel it like that?


- I am very annoyed with the Wonderland numbers, I thought it could work. Unless there is a miraculous recovery, it will be gone soon. And those sounds you are hearing are Nashville's renewal announcements. Grey's held up surprisingly well facing inflated Glee and Scandal is still a monster trying with the blacklist for top drama of the week.


- TBBT is a monster and should go up on preliminiaries and The Millers had a very strong week to week retention. The 9pm hour is problematic though. The Crazy Ones shouldn't have had such a big drop this week, I hope it stops now and even goes up a bit. However, it does appear that this is the new normal for CBS comedies, so I dunno. Elementary continues to soft down. It is now performing just 0.4 tents higher than H50 which are on a Friday. I continue to maitain that this show should be considered for cancellation instead of one of the veterans on Sunday or Friday since it will do worse than they will when moved there.


- Glee exploded as expected but I agree it won't have long term impact especially because there is an hiatus ahead. The X-Factor back to going down.


- The Vampire Diaries will not have a good season if those are inflated numbers. That originals repeat is absurdly high but I will disregard it until finals.

Spot said...

NBC is just embarassing. Already expecting a press release announcing TBL on THU @ 8 for next Thursday. Maybe give some time for MJF and Sean (or Parks, if they are not willing to rebrand their whole comedy approach after this epic failure) behind TBL. Those CW-level ratings are just terrible.

Spot said...

Those NBC numbers are shambolic. They already have one rookie that's fallen sub-1, and a second in danger of it.

Spot said...

The moderator estimated that the most likely seasonal average for Big Bang would be lower than what it is right now, and Millers would be higher, yet Millers would be considered unsuccessful. So that's...one hit CBS comedy for next season?

Spot said...

I would make the usual comment about Once in One-derland being another example of "quality dictating audience", but if that were really true, Last Resort would still be on the (for that matter, so would Threat Matrix). I think it's an issue of both mothership rejection and a botched ad campaign (too bad for them that memeable moment on Once where the rabbit ad for Wonderland placed a spell on that one chick's nether regions didn't get any extra sampling).

Spot said...

There's no saving The Michael J. Fox Show.

Spot said...

NBC has 18 episodes left. They'll do what they can.

Spot said...

Except they didn't do what they could for The Firm.

Spot said...

The Firm didn't have a marketable star. It had one of the dweebs from Stealth. NBC will be less willing to admit defeat so quickly, methinks.

Spot said...

Yeah, that's a good point. But was NBC as pro-The Firm as they seem to be pro-MJF? Conceding defeat three weeks in on what was supposed to be their Modern Family seems a little too embarrassing, even for NBC.

Spot said...

LOOK EVERYONE, IT'S JAMES SPADER!! *hustles MJF out the back door.*

Spot said...

Apparently not so marketable.

Spot said...

They certainly thought he was marketable. They'll look like idiots if they admit he wasn't this early. Also, it wouldn't surprise me if there's a penalty attached that says "you must air this many in a 'prime' [non-Friday or Saturday] slot".

Spot said...

The ratings make the admission. NBC looks like idiots no matter what they do.

Spot said...

You got a point there, but what else is new?

Spot said...

I think NBC will try and give it a better situation before writing it off given the scale of their commitment and their lack of comedy alternatives.

Qualitatively, I think it's NBC's best new comedy since Community, although that isn't exactly high praise. It does, however, feel like it's being smothered into bland mediocrity by NBC notes. I simply can't imagine sitcom writers willingly coming up with some of its tired plotlines without some outside pressure to be "broad". I desperately wish it was on ABC where it would be allowed to develop a personality.

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