Friday, October 25, 2013

The Question, Friday 10/25/13: Will Grimm and Dracula Bite Into the Friday Audience?


For the second time in three years, NBC is waiting till the Friday before Halloween to premiere Grimm. After a few uninsipiring tries on other nights, Grimm now seems firmly entrenched as the respectable centerpiece of Friday night, and this time it's got company. NBC wants to extend Grimm's genre mojo into a second hour as Jonathan Rhys Meyers stars in new lead-out Dracula. It's a cheap co-production, but there's at least some compatibility here, which has not been the case for most of what has aired alongside Grimm on Friday. Will Grimm and Dracula bite into the Friday audience? That's The Question for Friday, October 25, 2013.


Grimm Last Season Mockingbird Lane Last Season
2.0 (premiere, Monday 8/13/12, 1.8 Stars and Stripes)
1.6 (Friday premiere, 9/28/12, 0.7 Grimm (R))
2.0 (after Mockingbird Lane, 10/26/12)
1.56 (Friday-only average)
1.3 (Friday finale, 4/26/13, 0.7 Fashion Star)
1.7 (finale, Tuesday 5/21/13, 3.3 Voice)
1.5 (10/26/12)

Perhaps because of the proximity to Halloween, the last Friday in October has been very good to Grimm historically; it shocked the world by premiering to a 2.1 demo against Game 7 of the World Series two years ago, and it hit its only other 2.0 on a Friday last year with the Mockingbird Lane lead-in. Another 2.0 tonight feels like a stretch, as the show was pulling around a 1.4 late in its Friday run last season, and its new teammate Dracula won't be a direct lead-in. But the upper half of the 1's seems doable. And as a show with a potential future, Dracula has gotten more promotion than Mockingbird Lane did when it hung a 1.5 on this night last year. Is it good promotion? I'm not sure.

Grimm PLUS Dracula Over/Under: 3.25.

No entries accepted after 6:00am ET the morning after the date in the headline. If editing your pick, please leave a separate comment.

15 comments:

Spot said...

Grimm: 1.6
Dracula: 1.3


Under.

Spot said...

Grimm's Friday spring run was hampered by two factors: an incompatible partner in Fashion Star and the buzzsaw that is Daylight Saving Time. So I'm not putting too much stock into those numbers.

Halloween-themed programming tends to get a bump; last year's It's the Great Pumpkin, Charlie Brown special was up even in the face of the holiday, and though the Toy Story brand helped, the recent Halloween special did way better than I expected. NBC has more of a stake in Dracula (*rimshot*) as a series than one-off Mockingbird Lane, too.

Over.

Grimm: 1.9
Dracula: 1.5

Spot said...

I think you're way too high.


Grimm: 1.6
Dracula: 1.2


Shark Tank is pretty potent, and 5-0 has been holding up decently, as well. Also, I question how well any show can do Fridays at 10. Blue Bloods started strong, but it's fallen to the low 1s, where shows have been for a while.

Spot said...

Over.

Spot said...

Grimm 1.7
Dracula 1.5


TOTAL: 3.2- UNDER

Spot said...

I think my initial thought of 1.6 & 1.4 could be a little low but I'm only willing to give them each another tenth. Under.

Spot said...

Over. All I need is 1.8 & 1.5.

Spot said...

Grimm - 1.6
FLOPula - 1.2


UNDER, it's NBC, it's a FLOP.

Spot said...

Over. At a guess 1.8 and 1.6

Spot said...

The compatibility is strong on this one. If a busted pilot could get a 1.5 then Dracula can get more than that. Grimm's level in a reasonable situation seems to be around 1.7, so I'll take the over.

Spot said...

Over. 1.8/1.9 and 1.4./1.5.

Spot said...

A reluctant under

Spot said...

Under. I have absolute faith in Grimm, but Dracula seems like a bomb in the making.

Spot said...

Over.
For one week only.

Spot said...

Grimm - 1.8
Dracula - 1.6

Over

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