Thursday, November 1, 2012

Spotted Ratings, Wednesday 10/31/12


WHAT MATTERS:
  • We'll probably get official numbers on the week-to-week HUT declines on Halloween from a network press release, but my estimates suggest there were about 7 or 8% fewer adults 18-49 watching TV than last Wednesday, and as expected the drop was more than that early in the evening and less later. (EDIT: A network press release said adults 18-49 usage was -7% from last Wednesday.)
  • As is holiday tradition, you drop more the younger/family-friendlier you skew. Fox's The X Factor only barely did better than its recent erratically-scheduled episodes and was down a whooping 26% from its last "normal" Wednesday episode. The last-minute scheduling following a short World Series may have also hurt. Regular shows on ABC and NBC were all down in the general 10% vicinity, but ABC had good news at 8/7c as the yearly special It's the Great Pumpkin, Charlie Brown (2.7) was up noticeably from last year. And the oldest-skewing shows of the evening, Criminal Minds and CSI were least hit.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
It's the Great Pumpkin, Charlie Brown 7.99 2.7 +17% +4% -16% 2.68
The Neighbors 5.78 1.9 -5%+4% 4/6 n/a -5% -44% 1.79
Modern Family 10.62 4.2 -14%-5% 6/6 -26% -16% -7% 4.17
Suburgatory 6.32 2.4 -11%-14% 3/3 -23% -11% -31% 1.97
Nashville 5.74 1.8 -10%-11% 4/4 n/a -12% -33% 1.56
Survivor 9.83 2.5 -11%n/a 7/7 -31% -12% -29% 2.79
Criminal Minds 11.99 2.9 -6%-11% 5/5 -22% -5% +4% 2.82
CSI 10.91 2.4 +0%-6% 3/5 -11% +2% +23% 2.00
30 Rock 3.38 1.1 -8%n/a 5/5 n/a -8% +0% 1.45
Guys with Kids 3.62 1.3 -7%-8% 7/7 n/a -7% +18% 1.48
Law and Order: SVU 6.05 1.7 -11%-7% 4/5 -15% -8% +127% 1.84
Chicago Fire 5.62 1.6 -11%-11% 3/4 n/a -14% +100% 1.49
The X Factor Wed 7.60 2.7 +17%n/a 6/8 -33% -23% +300% 2.93
Arrow 3.05 1.0 -9%n/a 4/4 n/a -9% +150% 1.13
Supernatural 1.78 0.8 +14%-9% 3/5 +14% +7% -20% 0.77

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

I'm surprised that The Neighbors, a show with a tailor-made Halloween premise, hit a series low with a larger lead-in in Charlie Brown. Not saying that I like the show but that I thought it could have gone up a tenth from last week.

Spot said...

spot, you gotta report this one for spam like I had to

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