Wednesday, November 28, 2012

Spotted Ratings, Friday 11/23/12


WHAT MATTERS:
  • The Thanksgiving downturn in overall viewing always behaves about the same way: a small downturn on Monday and Tuesday (though it seemed to have a larger impact on broadcast ratings this year), a significant downturn on Wednesday, a huge one on Thursday, and then... poof. Order is almost completely restored on Black Friday. That meant the few entertainment programs on the evening, Last Man Standing and Malibu Country and 20/20, were basically unaffected.
  • Returnee holiday specials on CBS were even to up year-to-year, but the network got little mileage out of its originals. It's a SpongeBob Christmas! didn't move the needle and the return of Person to Person was way down from the last special CBS tried late last season.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Man Standing 6.68 1.4 +0%n/a 3/4 -46% +0% +40% 1.46
Malibu Country 6.53 1.4 +0%+0% 3/4 n/a +0% +27% 1.42
Shark Tank (R) 5.16 1.3
-33% -16% 1.34
20/20 5.80 1.5 +7%-32% 4/13 -15% +7% +11% 1.61
Frosty the Snowman 6.77 2.0 +5% +33% +54% 2.35
Frosty Returns 5.71 1.6
+0% -20% +23% 1.50
Hoops & YoYo Ruin Christmas 3.97 1.0
+25% -29% -33% 0.98
It's a SpongeBob Christmas! 3.61 0.9 n/a -36% -50% 1.06
Person to Person 2.98 0.6 -40% -56% -70% 0.74
The National Dog Show 4.78 1.0 n/a -11% -22% 1.20
Dateline Fri (R) 4.75 1.1 -12% -29% 1.25
Happiness is a Warm Blanket, Charlie Brown 1.68 0.5 -62% -58% -64% 0.76
The Simpsons (R) 2.28 0.9 +0% -18% 1.09
The Simpsons (R) 2.20 0.9 +0% -10% 1.08
Grandma Got Run Over by a Reindeer 1.62 0.5 +0% -17% -23% 0.58
Happy Elf 1.47 0.4 n/a +60% -38% 0.40

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Yeah, it never made sense to run SpongeBob at 9:30.

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