Thursday, November 29, 2012

The True Top 25, Week Ending 11/25/12 (2012-13 Week Nine)

Football dominated the True Top 25 in a holiday week. Though the Patriots/Jets Thanksgiving primetime game was actually four tenths weaker than the Giants/Packers Sunday game in raw numbers, it graded out much better Truly speaking because the 18-49 TV usage was nearly ten percentage points weaker on Thursday than on Sunday. And ABC's college game, the best since the network picked up regular primetime football in 2006, was an extremely strong #3.

The holiday meant pre-emptions for the two top entertainment programs, so The Voice was left on top of that pack even with (by its standards) a really horribly-rated week.

Rank Name True2 A18-49 ARank
1Sunday Night Football (Thu)9.167.22
2Sunday Night Football5.967.61
3Saturday Night Football5.305.13
4The Voice Mon3.213.74
5The Voice Tue3.143.45
62 Broke Girls3.063.45
8Criminal Minds2.682.715
9The Big Bang Theory (R)2.552.026
10The X Factor Thu2.532.813
12Mike and Molly2.442.910
13Once Upon a Time2.403.18
14How I Met Your Mother2.382.910
15A Charlie Brown Thanksgiving2.362.221
17The X Factor Wed2.322.221
18Two and a Half Men (R)2.281.835
19Family Guy2.242.910
20NCIS: Los Angeles2.212.813
21Dancing with the Stars Mon2.162.418
222 Broke Girls (R-Thu)2.151.739
24The Simpsons2.063.37
25The Amazing Race2.012.517

Missing the True Top 25 but in the A18-49 list: Hawaii Five-0 (t-#21 in A18-49, #27 in True2), Revenge (t-#21 in A18-49, #40 in True2) and Go On (#25 in A18-49, #47 in True2).

For more on the True Top 25, click to expand.
I created the True Strength number so I could have an objective way of comparing shows across vastly different situations. One of the most fun comparisons to be made is among the biggest shows on TV. What's really the strongest show in a vacuum? Hence my new weekly feature the True Top 25. This will compare shows while accounting for everything so we can see who Truly comes out on top. I include both the A18-49 and the weekly ranking in A18-49 so you can see the changes within the rankings that True Strength makes.

The A18-49 rankings aren't based on Nielsen's "official" broadcast top 25. They're derived from my own spreadsheet just using the big-five networks, so none of the big players on Univision are included. I've also weeded out some weird programming like NFL overruns and sports pre-game shows. Most of that stuff airs largely out of primetime or is strangely split apart, so I don't want to muddle the list with that.

As mentioned on the sports SpotVault pages, True Strengths for sporting events are based on the primetime portion only. Perhaps in future editions I'll try to get the primetime portion only A18-49 into the A18-49 rankings so it'll be a totally fair comparison. 

Here's last week's True Top 25!

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