Tuesday, November 6, 2012

SpotVault - Malibu Country (ABC) - 2012-13 Ratings





Malibu Country
Fridays, 8:30/7:30c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr11/2/20128:300:309.132.3830.36.92.02.22+4%
2Fr11/9/20128:300:307.341.7530.56.21.61.68+1%
3Fr11/16/20128:300:306.681.4431.25.71.41.37+3%
4Fr11/23/20128:300:306.531.4431.74.81.41.30+8%
5Fr11/30/20128:300:306.311.5530.25.61.61.48+1%
6Fr12/7/20128:300:306.011.4528.66.21.51.78-21%
7Fr12/14/20128:300:306.421.5527.65.71.51.97-24%
8Fr1/4/20138:300:305.961.2429.06.61.41.54-22%
9Fr1/11/20138:300:306.101.4430.35.31.51.61-13%
10Fr1/18/20138:300:305.881.2431.25.71.31.40-14%
11Fr2/1/20138:300:305.991.2429.15.41.41.49-19%
12Fr2/8/20138:300:306.131.3431.55.11.51.42-8%
13Fr2/15/20138:300:305.781.2429.24.51.41.45-17%
14Fr2/22/20138:300:305.111.1331.45.41.31.27-14%
15Fr3/1/20138:300:306.151.4528.05.21.51.78-21%
16Fr3/8/20138:300:305.921.3430.45.01.51.48-12%
17Fr3/15/20138:300:305.601.1427.44.51.41.44-24%
18Fr3/22/20138:300:307.041.4528.64.11.61.66-16%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
6.341.3928%1.57-12%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr12/21/20128:300:303.770.8324.83.80.91.28-37%
2Fr1/25/20138:300:304.140.8234.74.90.90.94-15%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.

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