Friday, October 25, 2013

Spotted Ratings, Thursday 10/24/13


WHAT MATTERS:

  • NBC's first week in a post-Welcome to the Family world was far from a game-changer. Though the repeat of The Voice was a big improvement in the 8:30 half-hour (preliminary 1.5), it was only a small improvement in the whole 8:00 hour, and it was of no demographic help to the still pathetic Sean Saves the World and The Michael J. Fox Show.

  • The good news for CBS: it seems the major collapse from 9:30 to 11:00 last week was just a blip, as Two and a Half Men and Elementary bounced back. The bad: they sprung another leak, this time among the new comedies, as The Millers in particular was down significantly, and it got even worse after finals saw it adjust down and TBBT go up three tenths. Worth noting that at least in the preliminary True numbers, it went behind both Mom and The Crazy Ones this week.

  • The CW's Reign was down two tenths in week two, now below half of The Vampire Diaries (which had one of the first two-tenths-up adjustments I can remember on the CDub). 
  • After finals, it's worth noting Scandal was down quite a bit this week, but it may be just another blip.
  • Game 2 of the World Series went 14% below the 4.2 for Game 1 and just a tick ahead of 2012's second game. While there's usually some slippage from Game 1 to Game 2, this is kind of a disappointing showing considering the game was closer this time.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 1.1 32% -8%-0.1n/a 3/3 n/a -8% -19% 1.1
Grey's Anatomy 2.8 41% +4%+0.1-0.1 3/5 -7% +4% -5% 3.0
Scandal 2.9 43% -12%-0.4+0.1 4/4 +45% -13% +45% 2.7
ABC:-6%+8%
The Big Bang Theory 5.2 39% +0%+0.0n/a 3/6 +4% +0% +4% 4.7
The Millers 2.7 32% -16%-0.5+0.0 4/4 n/a -16% -27% 2.0
The Crazy Ones 2.3 34% -4%-0.1-0.5 5/5 n/a -4% -23% 2.1
Two and a Half Men 2.3 34% +10%+0.2-0.1 3/5 -38% +10% -18% 2.2
Elementary 1.8 26% +20%+0.3+0.2 4/5 -18% +20% -18% 1.8
CBS:+1%-15%
The Voice (R) 1.3 31% +18% +0% 1.3
Sean Saves the World 1.1 35% +0%+0.0+0.4 2/4 n/a +0% -42% 1.2
The Michael J. Fox Show 1.2 41% +0%+0.0+0.0 3/5 n/a +0% -29% 1.4
Parenthood 1.3 42% +0%+0.0+0.0 3/5 -32% +0% +24% 1.4
NBC:+6%-10%
World Series 3.6 34% -14%-0.6n/a 2/2 +3% +66% +21% 3.7
Fox:+66%+21%
The Vampire Diaries 1.3 63% +0%+0.0n/a 1/4 +0% +0% +0% 1.3
Reign 0.6 42% -25%-0.2+0.0 2/2 n/a -20% -8% 0.7
CW:-7%-3%
Big5:+10%+2%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

8 comments:

Spot said...

Mary Queen of FLOPS
Sean FLOPS The World
Michael J FLOPS Show
Once Upon a Time in FLOPland
The FLOPPY Ones

Spot said...

NBC Comedy Saturday Burn-Off Cavalcade!

Spot said...

Finals have Millers getting a 2.7 out of a 5.2.
Odds that Mom gets the timeslot in the winter, given how well it retains from BBT reruns?

Spot said...

Two hours of Biggest Loser would sort this all out.

Spot said...

Vampire Diaries gaining in finals just makes Reign look all the worse.

Spot said...

It's a TBBT negotiation year, and 2.5 Men is not long for this world. I think Mom will be given every chance, purely to placate Lorre and ease those negotiations. I can definitely see it going post-TBBT.

Spot said...

My preferred solution for NBC Thursday post-Olympics to put The Apprentice at 8 and put a comedy hour of Parks/MJF at 9.

NBC clearly doesn't care about The Apprentice, unlike TBL, so it doesn't matter if it dies against TBBT, and it avoids putting any new shows into the Thursday mess. Parks should do better at 9, which should help prop up MJF.
I think Parks/MJF would be a pretty solid hour of comedy. They're tonally compatible and it seems like a pairing that would be mutually beneficial, with Parks bringing some younger viewers into MJF and MJF bringing some older viewers into Parks.
I don't have any good answers as to what NBC should do on Thursday next season, probably because there isn't any good answer. Perhaps punt with Community/Parks at 8, put The Blacklist at 9 and a new drama at 10.

Spot said...

Two hours of Apprentice would work as well. My reasoning behind two-hour TBL is this: Sure the first half hour will be a wipeout, but most of that is just reaction to the previous week's elimination and setting up the first challenge. Then there would be an hour and a half of time for the show to grow before leading in to Parenthood. (which it has done before)

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