Once Upon a Time
Sundays, 8/7c, ABC
2011-12 Original Ratings
| Info | Ratings | Factors | Metrics | |||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch |
| 1 | Su | 10/23/2011 | 8:00 | 1:00 | 12.93 | 4.0 | 10 | 39.7 | 15.3 | 1.8 | 3.19 | +25% |
| 2 | Su | 10/30/2011 | 8:00 | 1:00 | 11.70 | 3.9 | 9 | 40.9 | 17.6 | 1.4 | 3.25 | +20% |
| 3 | Su | 11/6/2011 | 8:00 | 1:00 | 11.45 | 3.8 | 9 | 42.3 | 16.3 | 1.4 | 2.89 | +32% |
| 4 | Su | 11/13/2011 | 8:00 | 1:00 | 11.36 | 3.8 | 9 | 42.2 | 15.2 | 2.0 | 2.70 | +41% |
| 5 | Su | 11/27/2011 | 8:00 | 1:00 | 10.69 | 3.4 | 8 | 42.0 | 14.7 | 2.1 | 2.42 | +41% |
| 6 | Su | 12/4/2011 | 8:00 | 1:00 | 9.66 | 3.2 | 7 | 40.5 | 14.8 | 1.7 | 2.50 | +28% |
| 7 | Su | 12/11/2011 | 8:00 | 1:00 | 8.92 | 2.9 | 7 | 41.2 | 15.5 | 1.9 | 2.61 | +11% |
| 8 | Su | 1/8/2012 | 8:00 | 1:00 | 10.35 | 3.7 | 8 | 44.2 | 13.1 | 1.5 | 2.70 | +37% |
| 9 | Su | 1/15/2012 | 8:00 | 1:00 | 9.83 | 3.3 | 8 | 42.3 | 16.3 | 1.4 | 2.96 | +11% |
| 10 | Su | 1/22/2012 | 8:00 | 1:00 | 9.33 | 3.2 | 7 | 46.2 | 26.6 | 1.3 | 3.42 | -6% |
| 11 | Su | 1/29/2012 | 8:00 | 1:00 | 10.91 | 3.5 | 8 | 40.1 | 13.5 | 2.0 | 3.00 | +17% |
| 12 | Su | 2/12/2012 | 8:00 | 1:00 | 8.65 | 3.0 | 7 | 41.6 | 20.0 | 2.2 | 2.98 | +1% |
| 13 | Su | 2/19/2012 | 8:00 | 1:00 | 9.84 | 3.1 | 8 | 38.2 | 9.8 | 2.1 | 2.56 | +21% |
| 14 | Su | 3/4/2012 | 8:00 | 1:00 | 10.67 | 3.4 | 9 | 38.6 | 9.7 | 2.4 | 2.66 | +28% |
| 15 | Su | 3/11/2012 | 8:00 | 1:00 | 9.12 | 2.9 | 8 | 36.5 | 9.0 | 1.5 | 2.65 | +10% |
| 16 | Su | 3/18/2012 | 8:00 | 1:00 | 8.69 | 2.9 | 8 | 36.7 | 8.8 | 1.5 | 2.62 | +11% |
| 17 | Su | 3/25/2012 | 8:00 | 1:00 | 8.82 | 2.9 | 8 | 36.2 | 8.2 | 1.4 | 2.64 | +10% |
| 18 | Su | 4/1/2012 | 8:00 | 1:00 | 8.36 | 2.8 | 8 | 37.0 | 8.7 | 1.3 | 2.54 | +10% |
| 19 | Su | 4/22/2012 | 8:00 | 1:00 | 8.84 | 3.0 | 8 | 36.3 | 8.4 | 1.5 | 2.71 | +11% |
| 20 | Su | 4/29/2012 | 8:00 | 1:00 | 9.20 | 3.0 | 8 | 35.7 | 8.2 | 1.6 | 2.76 | +9% |
| 21 | Su | 5/6/2012 | 8:00 | 1:00 | 8.95 | 3.0 | 8 | 36.5 | 8.4 | 2.1 | 2.57 | +17% |
| 22 | Su | 5/13/2012 | 8:00 | 1:00 | 9.66 | 3.3 | 10 | 33.0 | 8.9 | 1.8 | 3.46 | -5% |
2011-12 Encore Ratings
| Info | Ratings | Factors | Metrics | |||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch |
| 1 | Su | 10/30/2011 | 7:00 | 1:00 | 5.10 | 1.2 | 3 | 35.8 | 12.4 | n/a | 1.06 | +13% |
| 2 | Su | 11/6/2011 | 7:00 | 1:00 | 4.16 | 1.2 | 3 | 38.4 | 13.3 | n/a | 0.95 | +26% |
| 3 | Su | 12/18/2011 | 8:00 | 1:00 | 4.42 | 1.2 | 3 | 38.8 | 11.7 | 1.7 | 1.16 | +3% |
| 4 | Su | 1/1/2012 | 7:00 | 1:00 | 3.29 | 0.8 | 2 | 36.2 | 10.5 | n/a | 0.77 | +4% |
| 5 | Su | 1/1/2012 | 8:00 | 1:00 | 4.12 | 1.1 | 3 | 38.5 | 11.8 | 0.8 | 1.25 | -12% |
| 6 | Su | 1/1/2012 | 9:00 | 1:00 | 3.93 | 1.1 | 3 | 41.5 | 13.7 | 1.2 | 1.28 | -14% |
| 7 | Su | 1/1/2012 | 10:00 | 1:00 | 3.80 | 1.2 | 3 | 40.3 | 11.9 | 1.1 | 1.46 | -18% |
| 8 | Su | 4/8/2012 | 8:00 | 1:00 | 3.76 | 1.0 | 3 | 32.9 | 5.6 | 1.2 | 1.12 | -11% |
| 9 | Su | 4/15/2012 | 8:00 | 1:00 | 4.14 | 1.1 | 3 | 35.3 | 6.7 | 1.7 | 1.06 | +3% |
Summer 2012 Encore Ratings
| Info | Ratings | ||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share |
| 1 | Su | 8/19/2012 | 8:00 | 1:00 | 2.71 | 0.6 | 2 |
| 2 | Su | 8/26/2012 | 8:00 | 1:00 | 3.18 | 0.8 | 2 |
| 3 | Su | 9/2/2012 | 8:00 | 1:00 | 1.81 | 0.3 | 1 |
| 4 | Su | 9/9/2012 | 7:00 | 1:00 | 2.47 | 0.6 | 2 |
| 5 | Su | 9/9/2012 | 8:00 | 1:00 | 3.05 | 0.7 | 2 |
| 6 | Su | 9/9/2012 | 9:00 | 1:00 | 2.84 | 0.8 | 2 |
| 7 | Su | 9/9/2012 | 10:00 | 1:00 | 2.94 | 0.8 | 2 |
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
More on these numbers here.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
More on these numbers here.
Yearly Index for 2011-12 | Next Season (2012-13)
Current Season: Once Upon a Time
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