Thursday, October 20, 2011

Spotted Ratings, Wednesday 10/19/11


WHAT MATTERS:
  • Game 1 of the World Series finished down by 11% from last year's Game 1, and last year's Game 1 ended up being the weakest in the four years since the move to the current Wed/Thu/Sat/Sun/Mon/Wed/Thu scheduling. It was the second-lowest-rated Game 1 ever in 18-49, leading only the 2006 Game 1 (3.6) which was the last Game 1 to air on Saturday.
  • Most entertainment programs were not meaningfully impacted by the World Series' arrival. Nothing (except Top Model) moved by more than 10% in either direction. The biggest droppers were the last couple hours on ABC, with Modern Family, Happy Endings and Revenge each down by 0.2. And a lot of that may just be those series coming back to earth after nice spikes last week.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
The Middle 9.13 3.0 9 42% +3% n/a n/a +3% 2/5 2.95
Suburgatory 8.82 3.1 8 45% +0% +3% +3% -2% 2/4 2.70
Modern Family 13.04 5.7 14 56% -3% +84% +0% -3% 3/5 5.78
Happy Endings 6.81 3.0 7 56% -6% -47% -3% -1% 3/4 2.05
Revenge 7.99 2.5 7 40% -7% -17% -6% -10% 4/5 2.57
Survivor 11.24 3.3 9 38% +3% n/a n/a +2% 2/6 3.16
Criminal Minds 13.15 3.9 10 38% +3% +18% +3% +2% 2/5 3.57
CSI 10.79 2.6 7 31% +0% -33% +3% -12% 4/5 2.54
Up All Night 5.63 2.1 6 48% +0% n/a n/a -17% 4/6 1.96
Whitney (R) 4.06 1.2 3 38% -14% -43% -0% +17% 2/5 0.87
Harry's Law 8.39 1.3 3 20% +8% +8% -14% +8% 1/5 1.18
Law and Order: SVU 7.66 2.2 6 37% +5% +69% +8% +1% 2/5 2.45
Sports: World Series 14.17 4.2 12 38% n/a n/a n/a n/a 1/1 4.00
Ringer (R) 1.14 0.4 1 45% +0% n/a n/a -8% 2/4 0.31
America's Next Top Model 1.94 0.9 2 59% +13% +125% +0% +13% 1/6 0.88

Note: Gave the 10:00 shows an extra 1.05 in competition due to the World Series. Should be a little more when I get final half-hour breakdowns next week.

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

No comments:

Post a Comment

© SpottedRatings.com 2009-2018. All Rights Reserved.