Friday, October 21, 2011

Spotted Ratings, Thursday 10/20/11: Booms of Engagement


WHAT MATTERS:
  • Fox went with Game 2 of the World Series, which won the evening for Fox and (because of the late-game dramatics) fared better on a year-to-year basis than the previous evening's Game 1. It was actually even with 2010's Game 2 and down just 5% from the Game 1 rating. That's the smallest Game 1 to Game 2 drop in the five years of the current scheduling.
  • With NBC's comedy lineup sitting out the evening, CBS' opening hour benefited noticeably, as The Big Bang Theory broke a 5.0 in the 8:00 half-hour for the first time and Rules of Engagement retained 71% of the Big Bang demo, almost matched the week-ago Bang encore and tied its best raw 18-49 rating in any of the last two seasons.
  • Other entertainment programs on CBS, ABC and the CDub were not majorly impacted by the change in competition.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Charlie's Angels 5.57 1.2 4 28% -8% n/a n/a -21% 4/5 1.05
Grey's Anatomy 9.54 3.6 9 48% +0% +200% -8% -3% 2/5 3.41
Private Practice 6.38 2.3 6 46% +0% -36% +0% -4% 2/4 1.98
The Big Bang Theory 14.93 5.1 16 44% +11% n/a n/a +6% 1/6 5.80
Rules of Engagement 11.45 3.6 10 40% n/a -29% n/a n/a 1/1 2.95
Person of Interest 12.42 2.7 7 28% -4% -25% -3% -4% 3/5 2.15
The Mentalist 12.54 2.5 7 26% +0% -7% -4% -6% 4/5 2.32
Community (R) 2.39 0.9 3 48% n/a n/a n/a n/a 1/1 0.73
Parks and Recreation (R) 2.47 1.1 3 57% +120% +22% +29% +120% 1/2 1.03
The Office (R) 3.28 1.5 4 59% +114% +36% +57% +114% 1/2 1.34
Whitney (R) 2.61 1.1 3 54% -8% -27% -29% +4% 3/6 0.88
Prime Suspect (R) 2.84 0.8 2 36% +0% -27% -31% +18% 1/6 0.71
Sports: World Series 14.28 4.0 11 36% -5% n/a n/a -5% 2/2 3.87
The Vampire Diaries 3.03 1.4 4 59% +0% n/a n/a +6% 2/6 1.46
The Secret Circle 2.12 0.9 2 54% +13% -36% +0% -6% 3/6 0.68

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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