Saturday, October 29, 2011

Spotted Ratings, Friday 10/28/11: Not So Grimm


WHAT MATTERS:
  • Game 7 of the World Series pulled a 7.4 demo. That was up just 14% from the Game 6 rating; despite the uncompelling game, it certainly would've been more on a Thursday. Still, it tied 2009's clinching Game 6 as the second-highest rated World Series game in 18-49 since the move to the current scheduling in 2007.
  • With no lead-in (Chuck's final season returned to a 1.0), low overall viewing and extreme competition by Friday standards, Grimm somehow found a way to be the 2011-12 season's highest-rated regular Friday program so far on any network. It was also NBC's biggest drama premiere of the season (easily ahead of Prime Suspect (1.8) and The Playboy Club (1.6)), and only four drama episodes on the whole of NBC have done better this season. For this one night, at least, it's a big, pleasant surprise.
  • Most affected in the face of the World Series was ABC, where 20/20 came back down to earth after last week's huge rating and Extreme Makeover: Home Edition (1.0 at 8:00, 1.1 at 9:00) tumbled, particularly in its 9:00 episode. (The numbers below aren't accurate; the 8/7c and 9/8c episodes were down 17% and 35% respectively.)

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Extreme Makeover: Home Edition 4.05 1.0 3 32% -41% n/a n/a -44% 8/8 0.86
Extreme Makeover: Home Edition 4.24 1.1 3 33% +10% +10% +0% -35% 8/9 1.19
20/20 4.73 1.2 3 32% -40% +9% -35% -6% 2/7 1.20
A Gifted Man (R) 5.83 1.0 3 22% n/a n/a n/a n/a 1/1 0.86
CSI: Miami (R) 6.99 1.1 3 20% +57% +10% +43% +57% 1/2 1.19
CSI: NY (R) 8.09 1.4 4 22% n/a +27% n/a n/a 1/1 1.43
Chuck 3.42 1.0 3 37% n/a n/a n/a n/a 1/1 0.86
Grimm 6.56 2.1 6 41% n/a +110% n/a n/a 1/1 2.42
Dateline Fri 5.21 1.3 4 32% +30% -38% +250% -13% 5/6 1.14
Sports: World Series 25.40 7.4 22 37% +14% n/a n/a +69% 1/7 8.32
Nikita 1.77 0.6 2 43% +0% n/a n/a +7% 1/6 0.59
Supernatural 1.74 0.7 2 51% -13% +17% +0% -8% 4/6 0.76

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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