Wednesday, October 26, 2011

Spotted Ratings, Saturday 10/22/11 (FINALS)


WHAT MATTERS:
  • This evening of sports saw Game 3 of the World Series outscore the combined college football competition on two other broadcast networks. Game 3 will finish as the only of the five applicable 2011 World Series games that's up year-to-year, up by 10% on last year's 2.9 Game 3 (still the lowest-rated World Series game ever).
  • ABC got a bit of a bad break from a massive weather delay for Texas Tech/Oklahoma, though I'm not sure that matchup would've driven the season-low rating up too much. I'm not totally sure how this played out across the country, but at least in my east coast market we got the entirety of Stanford/Washington on ABC, then TT/Oklahoma (which turned out to be a great game!) was shipped over to ESPN2.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Sports: Saturday Night Football Pregame 3.0 0.7 3 30% -22% n/a n/a -47% 6/6 0.66
Sports: Saturday Night Football 3.5 1.1 4 40% -39% +57% -22% -54% 6/6 1.12
Two and a Half Men (R) 4.1 0.9 3 28% +0% n/a n/a +0% 1/2 0.91
Mike and Molly (R) 4.0 1.0 3 32% -9% +11% -18% -9% 2/2 1.07
Hawaii Five-0 (R) 4.3 0.8 2 24% n/a -20% n/a n/a 1/1 0.69
48 Hours Mystery 5.5 1.1 3 26% +22% +38% +14% -3% 3/4 1.19
Sports: Notre Dame Football 3.2 0.9 3 36% n/a n/a n/a n/a 1/1 0.96
Sports: World Series 11.2 3.2 10 37% -20% n/a n/a -22% 3/3 3.15

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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