Wednesday, October 26, 2011

Spotted Ratings, Tuesday 10/25/11


WHAT MATTERS:
  • Week two of ABC's Man Up! dropped by 17% in week two, using up pretty much all of its margin for error. I won't rule out it airing next week or anything, but it doesn't appear this is a long term option now. Also somewhat unsettling was another noticeable week three drop out of lead-in Last Man Standing.
  • Fox and CBS were both on the upswing, with a second Tuesday edition of The X Factor tying its series high in its 150-minute episode and NCIS: Los Angeles exhibiting well above average retention of NCIS.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Last Man Standing 9.88 2.8 8 36% -10% n/a n/a -18% 3/3 2.93
Man Up! 6.78 2.0 5 38% -17% -29% -10% -17% 2/2 1.79
Dancing with the Stars Tue 14.10 2.6 7 24% +0% +30% -17% -11% 5/6 2.54
Body of Proof 9.43 1.8 5 24% -5% -31% +0% -7% 4/6 1.46
NCIS 19.43 4.1 12 27% +5% n/a n/a -0% 4/6 4.37
NCIS: Los Angeles 15.89 3.7 9 30% +9% -10% +5% +7% 1/6 3.41
Unforgettable 11.25 2.5 7 28% +0% -32% +9% -2% 2/6 2.01
The Biggest Loser 5.51 2.0 5 46% +5% n/a n/a -6% 4/6 1.93
Prime Suspect (R) 2.84 0.9 2 41% +29% -55% +33% +29% 1/8 0.61
X Factor Wed 12.09 4.4 12 47% +13% n/a n/a +11% 1/6 4.53
Ringer (R) 0.96 0.3 1 40% -25% n/a n/a -29% 4/5 0.23
Ringer (R) 0.84 0.3 1 46% +0% +0% +0% -25% 4/6 0.28

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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