Saturday, October 1, 2011

Spotted Ratings, Friday 9/30/11: The Fringe Unhinge


WHAT MATTERS:
  • It doesn't look like we're in for a second season of good-for-Friday ratings for Fringe, as the show dropped a brutal three tenths from last week's OK premiere and tied the series low it hit a couple times late last spring. Lead-in Kitchen Nightmares remained solid.
  • CBS' lineup dropped two tenths across the board (with CSI: NY up in finals to a one-tenth loss). That was not good news for week two of newbie A Gifted Man, but at least it's still even year-to-year with the year-ago occupant Medium.
  • The CW's weeklong rebound didn't translate to Friday, where Nikita was even week-to-week and appears headed for a tie with H8R as the net's weakest show. Supernatural lost a tenth, putting it at outright series low levels very early in this new season.
  • Dateline led the way among the other two nets but dropped a good bit from its great ratings last week, while Suburgatory, Pan Am, Up All Night and Whitney got encore tries. 20/20 picked up a couple tenths and considerably narrowed the gap with the NBC newsmagazine.

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Modern Family (R) 3.78 1.1 4 37% +0% n/a n/a +5% 1/3 1.15
Suburgatory (R) 3.36 1.1 4 42% n/a +0% n/a n/a 1/1 1.30
Pan Am (R) 4.19 1.1 4 34% n/a +0% n/a n/a 1/1 1.21
20/20 4.04 1.2 4 38% +20% +9% +0% +9% 1/3 1.55
A Gifted Man 8.18 1.2 4 19% -14% n/a n/a n/a 2/2 1.32
CSI: NY 10.07 1.7 5 22% -6% +42% -14% -6% 2/2 1.97
Blue Bloods 11.30 1.8 6 20% -10% +6% -6% -10% 2/2 2.31
Up All Night (R) 2.85 0.8 3 36% +0% n/a n/a n/a 2/4 0.74
Whitney (R) 2.82 0.9 3 41% +0% +13% +0% +0% 1/2 1.09
Dateline Fri 6.29 1.6 5 33% -20% +78% +0% -20% 2/2 1.93
Kitchen Nightmares 4.01 1.7 6 54% +6% n/a n/a n/a 1/2 2.00
Fringe 3.05 1.2 4 50% -20% -29% +6% -20% 2/2 1.22
Nikita 1.73 0.6 2 44% +0% n/a n/a +0% 1/2 0.70
Supernatural 1.80 0.7 2 50% -13% +17% +0% -13% 2/2 0.79

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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