Wednesday, October 12, 2011

Spotted Ratings, Saturday 10/8/11 (FINALS)


WHAT MATTERS:
  • CBS bumping the Rules of Engagement premiere from the evening took away some of the lustre, but it was still a somewhat bustling Saturday as ABC's well below average Saturday Night Football (1.8) between Ohio State and Nebraska barely edged the rain-delayed opener of the baseball American League Championship Series (1.7) in terms of overall program ratings. However, the ALCS was stronger during primetime, meaning its number was dragged way down by the long out-of-primetime delay. Hence the higher TRUE for the baseball game (as those are based on primetime-only numbers).
  • If you're looking for something that bodes well for How to Be a Gentleman's return to originals next Saturday, I guess you can point to the strong performance from this Saturday's debut of "Comedytime" encores, as Mike and Molly (1.1) and 2 Broke Girls (1.2) did better than most of CBS' "Crimetime" encores do at 8/7c.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Sports: Saturday Night Football Pregame 3.40 0.9 3 34% -25% n/a n/a -37% 5/5 0.99
Sports: Saturday Night Football 5.60 1.8 6 41% +0% +100% -25% -29% 4/5 2.01
Mike & Molly (R) 3.70 1.1 4 38% n/a n/a n/a n/a 1/1 1.26
2 Broke Girls (R) 3.90 1.2 4 39% n/a +9% n/a n/a 1/1 1.34
48 Hours Mystery (R) 4.10 0.9 3 28% n/a -25% n/a n/a 1/1 0.96
48 Hours Mystery 5.30 1.3 4 31% +8% +44% -10% +8% 1/2 1.49
Harry's Law (R) 2.80 0.5 2 23% +0% n/a n/a -9% 2/3 0.41
Harry's Law (R) 3.50 0.5 2 18% +0% +0% +0% -6% 2/4 0.54
Harry's Law (R) 4.70 0.7 2 19% +40% +40% +0% +33% 1/5 0.80
Sports: ALCS Game 1 5.80 1.7 6 38% n/a n/a n/a n/a 1/1 2.23

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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