Friday, October 14, 2011

Spotted Ratings, Thursday 10/13/11: The Big Rerun Theory


WHAT MATTERS:
  • Last week, I thought Charlie's Angels and How to Be a Gentleman were both in about equal trouble despite Gentleman having over double the raw demo numbers. In the end, it was Gentleman that got pulled (sorry, "moved to Saturday") while Angels didn't. Why? Replaceability. The immediate replacements for Angels wouldn't do meaningfully better, but almost anything in Gentleman's 8:30 timeslot with a Big Bang lead-in would do better. Case in point: last night's 8:30 Big Bang Theory repeat, which did a whooping 48% better than the week-ago Gentleman. Now, we get to see if Rules of Engagement's return next week can do better than that; I'm pretty sure it won't. This seems a situation fairly reminiscent of back in the '90s when NBC would run Friends repeats at 8:30 to better results than originals they put there. Perhaps Modern Family is a huge enough hit at this point that it'd be the same way. The huge lead-in boost helped produce a two-tenths increase for Person of Interest at 9/8c.
  • Meanwhile for the Angels, the remake of the iconic "Angels in Chains" episode was not exactly their salvation, but it did gain a tick. Since there's only one week left between now and the beginning of sweeps, I'm thinking ABC just sticks it out for one last airing next week. We'll see. UPDATE: In an interesting twist, I was correct about the one more week, as ABC did formally cancel the show but leaves it on the air for at least next week. More "good" news for the Angels is that the rest of the ABC evening recovered, with Grey's Anatomy and Private Practice each up double-digits.
  • NBC's desperation to make Prime Suspect work isn't really paying off, as that show dived another couple ticks. Whitney also dropped big again, meaning it's actually now behind Parks & Recreation even in raw numbers (it's been Truly behind for a couple weeks now). With Community up and Free Agents axed, that means Whit is now preliminarily NBC's Truly weakest sitcom.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Charlie's Angels 5.91 1.3 4 28% +8% n/a n/a -19% 3/4 1.27
Grey's Anatomy 9.97 3.6 9 46% +16% +177% +8% -3% 2/4 3.75
Private Practice 6.51 2.3 6 45% +10% -36% +16% -6% 2/3 1.88
The Big Bang Theory 13.58 4.6 14 43% +2% n/a n/a -5% 4/5 5.44
The Big Bang Theory (R) 11.24 3.7 10 42% n/a -20% n/a n/a 1/1 3.56
Person of Interest 12.04 2.8 7 30% +8% -24% +48% -0% 2/4 2.46
The Mentalist 12.39 2.5 7 26% -7% -11% +8% -7% 4/4 2.22
Community 3.78 1.7 5 58% +13% n/a n/a +2% 2/4 1.78
Parks and Recreation 3.99 2.1 6 67% +5% +24% +13% +2% 1/4 2.21
The Office 6.08 3.3 8 69% +3% +57% +5% -7% 3/4 3.33
Whitney 4.25 2.0 5 60% -13% -39% +3% -26% 4/4 1.64
Prime Suspect 4.60 1.3 3 36% -13% -35% -13% -19% 4/4 1.07
X Factor Thu 11.24 3.7 10 42% -8% n/a n/a -9% 4/4 3.89
The Vampire Diaries 2.89 1.4 4 62% +17% n/a n/a +8% 2/5 1.58
The Secret Circle 1.89 0.8 2 54% +0% -43% +17% -20% 4/5 0.64

Note: added half of the NLCS game 4 rating (1.8) on TBS as competition from 8:00 to 11:00.

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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