Friday, October 28, 2011

Spotted Ratings, Thursday 10/27/11: Cardinal Win


WHAT MATTERS:
  • Game 6 of the World Series scored a 6.5 A18-49 rating. That's 12% lower than the last Game 6 in 2009, but that series as a whole was considerably stronger across the first 5 games, so consider this a pretty strong rating. It's ahead of the last non-Yankees Game 6 in 2008 (6.2).
  • The other networks were affected almost exactly as you'd expect based on gender composition. Heavily female ABC and the CW were flat to up, the former perhaps also buoyed by a stronger 8/7c lead-in thanks to a Charlie Brown special.
  • Relatively normal-skewing CBS took small hits at 8/7c, though The Big Bang Theory beat the Series heads-up at 8:00. The CBS dramas were flat.
  • Relatively male-skewing NBC got murdered with Community and Parks and Recreation tying series lows and The Office dipping below 3.0 for the first time in over six years. Prime Suspect also hit a new low despite the glut of repeats NBC's been running this week. It's now below the number that got The Playboy Club pulled a few weeks ago!

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Special: Great Pumpkin 7.44 2.3 6 40% n/a n/a n/a n/a 1/1 2.23
Grey's Anatomy 9.93 3.7 9 48% +3% +61% +92% +0% 2/6 3.46
Private Practice 6.40 2.4 6 48% +4% -35% +3% +1% 2/5 1.87
The Big Bang Theory 14.54 4.6 13 40% -10% n/a n/a -5% 5/7 4.83
Rules of Engagement 10.62 3.3 9 40% -8% -28% -10% -8% 2/2 2.89
Person of Interest 11.62 2.7 6 30% +0% -18% -8% -3% 3/6 2.26
The Mentalist 12.42 2.5 6 26% +0% -7% +0% -5% 4/6 2.12
Community 3.42 1.4 4 52% -18% n/a n/a -16% 5/5 1.22
Parks and Recreation 3.87 1.8 5 60% -14% +29% -18% -13% 5/5 1.78
The Office 5.53 2.9 7 67% -12% +61% -14% -17% 5/5 2.73
Whitney 4.19 2.0 5 61% +0% -31% -12% -21% 4/5 1.61
Prime Suspect 4.03 1.1 3 35% -15% -45% +0% -28% 5/5 0.81
Sports: World Series 21.06 6.5 18 40% +55% n/a n/a +64% 1/6 6.46
The Vampire Diaries 3.28 1.5 4 59% +7% n/a n/a +13% 1/7 1.54
The Secret Circle 2.31 0.9 2 50% +0% -40% +7% -5% 3/7 0.69


KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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