Tuesday, October 11, 2011

Spotted Ratings, Monday 10/10/11 (FINALS): Terra Noverrun


WHAT MATTERS:
  • Fox's Monday lineup started 53 minutes late thanks to the American League Championship Series. This helped push Terra Nova and House significantly down week-to-week. Is there precedent for this situation? Well, House aired 45 minutes late due to baseball overrun a couple years ago (10/19/09) and finished about 15% lower than the episodes in the surrounding weeks. Since House was more established than Terra Nova at the time, I wouldn't write off Terra Nova for its 19% drop. House's 31% drop is perhaps more concerning, but I think there's probably some post-premiere drop built into that one as well. Let's see how both do next week.
  • Everything else was also down. Preempted in Detroit for Monday Night Football (whose ESPN telecast (6.9) was the season's second-strongest), Dancing with the Stars hit a new performance series low while Castle tumbled yet again to its lowest numbers in nine months. Two and a Half Men's declines slowed considerably, but the eye still took double-digit hits at the beginning and end of the night with HIMYM and Hawaii Five-0. The Sing-Off dropped 17% while a special Monday Prime Suspect rerun was not even close to recently pulled The Playboy Club (its last ep got a 1.2 last week). And finally, Hart of Dixie's steadiness last week didn't last too long as it dropped two ticks.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Dancing with the Stars Mon 16.79 3.0 7 23% -3% n/a n/a -13% 4/4 2.70
Castle 10.23 2.1 5 26% -16% -30% -3% -26% 4/4 1.86
How I Met Your Mother 8.89 4.0 11 58% -11% n/a n/a -15% 5/5 3.80
2 Broke Girls 10.71 4.3 11 51% -4% +8% -11% -20% 4/4 3.84
Two and a Half Men 16.20 5.9 14 47% -5% +37% -4% -27% 4/4 5.60
Mike & Molly 11.65 3.9 9 43% -9% -34% -5% -14% 3/3 3.10
Hawaii Five-0 10.07 2.7 7 34% -16% -31% -9% -17% 4/4 2.37
The Sing-Off 4.35 1.5 4 44% -17% n/a n/a -17% 4/4 1.24
Prime Suspect (R) 2.92 0.7 2 31% +17% -53% +200% +8% 1/3 0.55
Sports: MLB Overrun 6.57 1.9 8 37% n/a n/a n/a n/a 1/1 1.62
Terra Nova 7.00 2.5 6 46% -19% +32% -39% -19% 3/3 2.32
House 6.85 2.7 7 50% -31% +8% -19% -31% 2/2 2.59
Gossip Girl 1.27 0.6 1 60% -14% n/a n/a -14% 3/3 0.49
Hart of Dixie 1.57 0.6 1 49% -25% +0% -14% -25% 3/3 0.54

Note: As usual on Mondays, the Monday Night Football game is included in the competition calculations. I might do a little more tweaking once I get these numbers next week to account for the fact that House was also competition for the 10:00 shows.

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week

(R) - Repeat.

More Spotted Ratings in the Index.

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