Saturday, October 22, 2011

Spotted Ratings, Friday 10/21/11


WHAT MATTERS:
  • As perfectly SpecTrulated yesterday, Extreme Makeover: Home Edition made its Friday debut with a 1.4 demo rating. (In finals, ABC counted that as two separate episodes, a 1.2 at 8:00 and a 1.7 at 9:00.) I don't think that's a particularly newsworthy result in either direction. The biggest news on the ABC evening was the huge spike by 20/20, which had its biggest Friday rating in almost a year.
  • Nothing else meaningfully moved except Dateline, which got smashed by the 20/20 newsmagazine competition and is now at just half of its premiere rating from only four weeks ago.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Extreme Makeover: Home Edition 5.05 1.2 4 30% -37% n/a n/a -38% 6/6 1.37
Extreme Makeover: Home Edition 6.07 1.7 5 36% +42% +42% +0% -6% 5/7 2.01
20/20 7.60 2.0 6 34% +67% +18% +55% +75% 1/6 2.26
A Gifted Man 8.67 1.2 5 18% +0% n/a n/a -4% 2/5 1.37
CSI: NY 10.73 1.8 6 21% +6% +50% +0% +6% 1/5 2.14
Blue Bloods 10.90 1.7 5 20% -6% -6% +6% -9% 5/5 1.86
The Office (R) 2.04 0.6 2 38% -60% n/a n/a -45% 3/3 0.48
Parks and Recreation (R) 1.65 0.6 2 47% -45% +0% -33% -25% 2/3 0.74
Dateline Fri 4.11 1.0 3 31% -33% +67% +20% -38% 5/5 1.15
Kitchen Nightmares 3.46 1.4 5 52% +0% n/a n/a -11% 4/5 1.65
Fringe (R) 1.62 0.5 2 40% n/a -64% n/a n/a 1/1 0.38
Nikita 1.69 0.6 2 45% +20% n/a n/a +9% 1/5 0.72
Supernatural 1.92 0.8 3 53% +0% +33% +20% +7% 1/5 0.94

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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