Thursday, October 6, 2011

Spotted Ratings, Saturday 10/1/11


WHAT MATTERS:
  • Though CBS' deal with the Southeastern Conference is usually for late-afternoon games, they also get the occasional primetime turn as they did on this evening. The Alabama vs. Florida matchup dominated the evening and easily handled ABC's Nebraska/Wisconsin game, which was ABC's weakest Saturday night game of the season to date. Bama/Florida was, though, down a tenth from last year's primetime game between the same two teams.
  • A two-hour encore  of Terra Nova easily beat its NBC repeat competition (Harry's Law and Prime Suspect). I would say that bodes well and you have to think I'm a genius because we know it held 100% of its premiere rating on Monday.

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Sports: Saturday Night Football Pregame 4.53 1.2 4 34% -20% n/a n/a -20% 4/4 1.37
Sports: Saturday Night Football 5.75 1.8 6 40% -22% +50% -20% -35% 4/4 2.05
Sports: CBS College FB 7.59 2.8 9 47% n/a n/a n/a n/a 1/1 3.25
Harry's Law (R) 4.15 0.5 2 15% -17% n/a n/a -17% 2/2 0.48
Prime Suspect (R) 4.56 0.6 2 17% -14% +20% -17% -14% 2/2 0.59
Law & Order: SVU (R) 5.16 1.0 3 25% +25% +67% -14% +25% 1/2 1.20
Terra Nova (R) 2.88 0.9 3 40% n/a n/a n/a n/a 1/1 0.96

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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