Thursday, October 6, 2011

Spotted Ratings, Wednesday 10/5/11


WHAT MATTERS:
  • It was another relatively boring day on broadcast as everything settles down. The only really big mover in either direction was H8R (down by two tenths to tie its low).
  • Among new shows: Suburgatory had a very good week two dropping just 6%. Revenge somewhat unsettlingly lost another three tenths in week three (though its Happy Endings lead-in also lost three tenths). Up All Night stopped the bleeding and rebounded by two tenths, now just 0.1 shy of its timeslot premiere two weeks ago.
  • A special Raising Hope did significantly worse than in its typical Wednesday Tuesday home. (Thanks James for correction.) Fox probably anticipated coming into the season that this would be an opportunity to give the show exposure after a big lead-in, but The X Factor's average at 9:30 is probably only a few ticks better than Tuesday's New Girl (4.3).

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
The Middle 9.13 2.8 9 39% +4% n/a n/a -6% 2/3 3.07
Suburgatory 9.11 3.1 9 44% -6% +11% +4% -6% 2/2 3.12
Modern Family 13.24 5.7 15 55% +0% +84% -6% -4% 2/3 6.38
Happy Endings 6.70 2.8 7 53% -10% -51% +0% -10% 2/2 1.77
Revenge 7.68 2.4 6 40% -11% -14% -10% -20% 3/3 2.30
Survivor 10.72 3.1 9 37% -3% n/a n/a -6% 4/4 3.34
Criminal Minds 13.43 3.8 10 36% +6% +23% -3% -1% 2/3 3.68
CSI 11.98 2.9 8 31% -6% -24% +6% -8% 3/3 2.68
Up All Night 5.60 2.3 7 53% +10% n/a n/a -16% 3/4 2.46
Free Agents 3.25 1.0 3 39% +0% -57% +10% -32% 3/4 0.72
Harry's Law 8.45 1.2 3 18% +0% +20% +0% +0% 1/3 1.16
Law and Order: SVU 7.98 2.1 6 34% +0% +75% +0% -7% 2/3 2.18
X Factor Wed 11.93 4.1 11 44% +0% n/a n/a -4% 2/3 4.47
Raising Hope 5.85 2.2 6 48% -24% -46% -5% -26% 4/4 1.48
H8R 1.07 0.4 1 48% -33% n/a n/a -25% 3/4 0.36
America's Next Top Model 1.74 0.8 2 59% +0% +100% -33% -0% 2/4 0.82

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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