Wednesday, October 19, 2011

Spotted Ratings, Saturday 10/15/11 (FINALS)


WHAT MATTERS:
  • On a sporty Saturday evening, it was Game 6 of the American League Championship Series beating out NASCAR.
  • The other two networks combined for just one program at a 1.0+ demo (the 10/9c Law & Order: SVU repeat). A particular lowlight was the Saturday debut of How to Be a Gentleman, which also turned out to be the Saturday finale of How to Be a Gentleman (as CBS pulled the plug even on these airings). It dropped notably from the Two and a Half Men repeat and was down 72% from its last Thursday airing!

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Sports: NASCAR 5.4 1.5 5 36% -12% n/a n/a -12% 2/2 1.70
Two and a Half Men (R) 3.6 0.9 3 32% n/a n/a n/a n/a 1/1 0.88
How to Be a Gentleman 2.40 0.7 3 37% -72% -22% -80% -73% 3/3 0.73
CSI: Miami (R) 3.9 0.7 2 23% n/a +0% n/a n/a 1/1 0.71
48 Hours Mystery 4.8 0.9 3 24% -31% +29% -22% -28% 3/3 1.10
Harry's Law (R) 3.1 0.4 1 17% -43% n/a n/a -29% 6/6 0.38
Prime Suspect (R) 3.6 0.6 2 21% -14% +50% -73% -10% 3/4 0.53
Law & Order: SVU (R) 4.8 1.1 3 29% +10% +83% +0% +22% 1/3 1.33
Sports: ALCS Game 6 7.7 2.2 7 37% n/a n/a n/a n/a 1/1 2.29

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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