Friday, October 21, 2011

SpotVault - Desperate Housewives (ABC) - 2010-11


Desperate Housewives
Sundays, 9/8c, ABC


2010-11 Original Ratings

Info Ratings Breakdowns Year-to-Year
# Day Date Time Length
Viewers
A18-49
Shr
Lead
1st
2nd
3rd
4th
#y2y
Ty2y
1 Su 9/26/2010 9:00 1:00 13.06 4.3 10
2.5




-9%
-9%
2 Su 10/3/2010 9:00 1:00 13.23 4.4 10
2.6




-12%
-12%
3 Su 10/10/2010 9:00 1:00 12.38 3.9 10
2.3




-15%
-15%
4 Su 10/17/2010 9:00 1:00 12.67 3.9 10
2.3




-15%
-15%
5 Su 10/24/2010 9:00 1:00 12.16 3.9 9
2.4




-17%
-17%
6 Su 10/31/2010 9:00 1:00 11.10 3.5 9
2.0
3.4 3.5
-30%
-30%
7 Su 11/7/2010 9:00 1:00 12.72 4.1 10
2.8
4.1 4.0
-7%
-7%
8 Su 11/14/2010 9:00 1:00 11.92 3.8 9
2.3
3.7 3.8
-24%
-24%
9 Su 12/5/2010 9:00 1:00 11.36 3.6 8
2.3
3.6 3.6
-18%
-27%
10 Su 12/12/2010 9:00 1:00 11.60 3.6 8
2.5
3.5 3.7
-27%
+16%
11 Su 1/2/2011 9:00 1:00 12.19 3.8 9
2.9
3.8 3.8
-28%
-28%
12 Su 1/9/2011 9:00 1:00 12.83 3.9 9
2.9
3.9 3.9
-17%
-17%
13 Su 1/16/2011 9:00 1:00 10.25 3.1 8
2.2
3.2 3.1
-18%
-18%
14 Su 2/13/2011 9:00 1:00 9.20 2.7 7
1.7
2.7 2.7
-27%
+42%
15 Su 2/20/2011 9:00 1:00 10.58 3.1 8
2.6
3.2 3.0
-16%
-16%
16 Su 3/6/2011 9:00 1:00 11.35 3.4 8
3.6
3.4 3.4
-8%
-74%
17 Su 4/3/2011 9:00 1:00 9.05 2.9 7
2.9
2.9 2.8
-22%
+26%
18 Su 4/17/2011 9:00 1:00 9.11 2.7 7
2.1
2.7 2.8
-23%
-18%
19 Su 4/24/2011 9:00 1:00 10.15 3.1 8
2.3
3.0 3.1
-6%
-9%
20 Su 5/1/2011 9:00 1:00 9.44 2.8 7
2.4
2.9 2.7
-18%
-26%
21 Su 5/8/2011 9:00 1:00 10.00 2.9 7
2.2
2.9 2.9
-24%
-24%
22 Su 5/15/2011 9:00 2:00 10.25 3.1 7
2.3
3.0 3.0 3.2 3.2
-23%
-10%
AVERAGES:Viewers A18-49 Lead
Brkdwn
#y2y Ty2y
11.173.46 2.5 +0% -19% -22%

2010-11 Encore Ratings

Info Ratings Breakdowns
# Day Date Time Length
Viewers
A18-49
Shr
Lead
1st
2nd
1 Su 11/28/2010 9:00 1:00 4.61 1.3 3
1.8
1.4 1.2
2 Su 1/23/2011 9:00 1:00 4.14 1.1 2
2.1
1.2 0.9
3 Su 1/30/2011 10:00 1:00 3.64 1.1 3
3.1
1.2 1.0
4 Su 3/13/2011 9:00 1:00 4.80 1.2 3
3.0
1.3 1.1
5 Su 3/27/2011 9:00 1:00 4.02 0.9 2
3.0
1.0 0.8

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