Friday, October 21, 2011

SpotVault - Desperate Housewives (ABC) - 2010-11


Desperate Housewives
Sundays, 9/8c, ABC


2010-11 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead TRUE Sitch
1 Su 9/26/2010 9:00 1:00 13.06 4.3 10 40.6 19.9 2.5 3.78 +14%
2 Su 10/3/2010 9:00 1:00 13.23 4.4 10 41.0 19.9 2.6 3.73 +18%
3 Su 10/10/2010 9:00 1:00 12.38 3.9 10 37.9 17.3 2.3 3.64 +7%
4 Su 10/17/2010 9:00 1:00 12.67 3.9 10 39.1 17.6 2.3 3.43 +14%
5 Su 10/24/2010 9:00 1:00 12.16 3.9 9 40.9 19.0 2.4 3.15 +24%
6 Su 10/31/2010 9:00 1:00 11.10 3.5 9 39.3 18.1 1.8 3.14 +12%
7 Su 11/7/2010 9:00 1:00 12.72 4.1 10 41.3 18.2 2.5 3.58 +14%
8 Su 11/14/2010 9:00 1:00 11.92 3.8 9 41.8 17.6 2.2 3.12 +22%
9 Su 12/5/2010 9:00 1:00 11.36 3.6 8 41.6 17.3 2.2 2.93 +23%
10 Su 12/12/2010 9:00 1:00 11.60 3.6 8 41.9 19.7 2.4 3.05 +18%
11 Su 1/2/2011 9:00 1:00 12.19 3.8 9 41.8 16.3 2.7 2.99 +27%
12 Su 1/9/2011 9:00 1:00 12.83 3.9 9 41.4 13.7 2.7 3.25 +20%
13 Su 1/16/2011 9:00 1:00 10.25 3.1 8 39.2 14.9 2.0 3.00 +3%
14 Su 2/13/2011 9:00 1:00 9.20 2.7 7 37.9 16.3 1.6 2.94 -8%
15 Su 2/20/2011 9:00 1:00 10.58 3.1 8 37.7 10.8 2.4 2.72 +14%
16 Su 3/6/2011 9:00 1:00 11.35 3.4 8 39.8 11.6 3.4 2.67 +27%
17 Su 4/3/2011 9:00 1:00 9.05 2.9 7 39.3 11.4 2.7 2.72 +7%
18 Su 4/17/2011 9:00 1:00 9.11 2.7 7 38.3 10.0 2.0 2.59 +4%
19 Su 4/24/2011 9:00 1:00 10.15 3.1 8 38.3 8.8 2.2 2.81 +10%
20 Su 5/1/2011 9:00 1:00 9.44 2.8 7 39.4 10.1 2.3 2.52 +11%
21 Su 5/8/2011 9:00 1:00 10.00 2.9 7 38.7 10.7 2.1 2.77 +5%
22 Su 5/15/2011 9:00 2:00 10.25 3.1 7 42.3 10.7 2.2 2.67 +16%

KEY (more on these numbers here)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
TRUE - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

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Current Season: Desperate Housewives

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