Wednesday, October 5, 2011

Spotted Ratings, Tuesday 10/4/11: Dead Ringer


WHAT MATTERS:
  • Almost everything was down less than 10% or even on this relatively boring third Tuesday of the season. New Girl topped Tuesday for a third straight week.
  • The only really bad news came on the CW, where 90210 and Ringer both took week-to-week drops, with Ringer's terribly ugly. For the fourth-year 90210, an upward finals adjustment took it out of outright series low territory, but it still tied its lowest rating ever. The Biggest Loser also dipped to a series low.
  • The only week-to-week gainer was Body of Proof, up two tenths and making up half of its big week two drop.

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Dancing with the Stars special 9.13 1.7 5 24% -11% n/a n/a -15% 3/3 1.58
Dancing with the Stars Tue 15.28 2.9 7 24% +0% +71% -11% +0% 1/3 2.72
Body of Proof 9.95 2.0 5 26% +11% -31% +0% +0% 2/3 1.45
NCIS 19.35 4.2 12 28% +0% n/a n/a -1% 2/3 4.35
NCIS: Los Angeles 14.78 3.4 9 29% -6% -19% +0% -6% 3/3 2.84
Unforgettable 11.58 2.5 6 28% +0% -26% -6% -7% 2/3 1.84
The Biggest Loser 5.72 2.1 5 47% -9% n/a n/a -9% 3/3 1.94
Parenthood 5.05 2.0 5 51% -9% -5% -9% -8% 4/4 1.55
Glee 8.42 3.6 10 55% -3% n/a n/a -6% 3/3 3.68
New Girl 8.65 4.3 11 64% -4% +19% -3% -8% 3/3 3.97
Raising Hope 6.36 2.9 7 58% +0% -33% -4% -3% 2/3 2.23
90210 1.29 0.7 2 69% -13% n/a n/a -13% 3/4 0.66
Ringer 1.50 0.6 2 51% -33% -14% -13% -40% 4/4 0.51

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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