Monday, October 10, 2011

Spotted Ratings, Sunday 10/9/11: Panned Am


WHAT MATTERS:
  • Week 1 was solid. Week two was OK. But if week three's what tells the real tale (as many industry folks claim), then the real tale is not good for Pan Am, which actually dropped much bigger in week three (27%) than in week two (16%). It looked just last week like this had some decent chance of being a success story, but a lot of that chance was eliminated last night. It got little help from Desperate Housewives, down another 7%. It seems ABC's hopes for Sunday respectability this season now rest on 8/7c offering Once Upon a Time, which premieres in two weeks.
  • It was an otherwise boring evening as NBC dominated with Sunday Night Football (below average for this season but noticeably stronger than last week) and Fox replaced the rained-out playoff baseball game with repeats of The Cleveland Show and The X Factor.
  • The CBS lineup was delayed by 35 minutes. After finals, everything was at its lowest level of the season except 60 Minutes.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
America's Funniest Home Videos 6.63 1.4 4 27% -7% n/a n/a -7% 2/2 1.34
Extreme Makeover: Home Edition 7.35 2.0 5 35% -5% +43% -7% +5% 3/4 1.63
Desperate Housewives 8.63 2.8 6 42% -7% +40% -5% -10% 3/3 2.24
Pan Am 6.38 1.9 5 38% -27% -32% -7% -33% 3/3 1.60
Sports: NFL Overrun 22.60 8.4 27 48% -11% n/a n/a -11% 2/2 9.77
60 Minutes 13.29 3.2 9 31% -9% -62% +140% +10% 2/3 1.88
The Amazing Race 9.62 2.8 7 37% -13% -13% -9% -10% 3/3 2.05
The Good Wife 10.28 2.1 5 26% -5% -25% -13% -5% 3/3 1.57
CSI: Miami 10.23 2.2 6 28% -8% +5% -5% -6% 3/3 2.07
Sports: Football Night in America p1 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a
Sports: Football Night in America p2 6.75 2.7 7 51% -7% n/a n/a -4% 3/5 2.70
Sports: Football Night in America p3 11.94 4.7 14 50% +24% +74% -7% -6% 3/5 4.23
Sports: Sunday Night Football 22.05 8.9 22 52% +16% +89% +24% -7% 4/6 7.44
The Cleveland Show (R) 1.37 0.6 2 56% -14% n/a n/a -14% 2/2 0.51
The Cleveland Show (R) 2.25 1.0 3 57% +67% +67% +0% +54% 1/3 0.88
The X-Factor (R) 3.10 1.1 3 45% n/a +10% n/a n/a 1/1 0.86

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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