Tuesday, October 25, 2011

Spotted Ratings, Monday 10/24/11


WHAT MATTERS:
  • CBS' lineup fell in finals but was still almost entirely up week-to-week. That news was best for Two and a Half Men, which ends its string of four straight declines.
  • Game 5 of the World Series finished even with last year's fifth and final game. Tomorrow night, Fox roots for the Cardinals, as that would set up the first World Series Game 7 since 2002.
  • Among the other three nets, the only one with anything noteworthy to report was the CW, where Gossip Girl gained a tenth from last week and Hart of Dixie was up 0.2 to tie its series high from its first two weeks. It also set a new series high in total viewers.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Dancing with the Stars Mon 17.17 3.2 8 24% -3% n/a n/a -4% 4/6 2.98
Castle 10.81 2.4 6 28% -4% -25% -3% -8% 5/6 2.12
How I Met Your Mother 9.79 4.3 12 56% +2% n/a n/a -5% 5/7 3.99
2 Broke Girls 11.19 4.5 11 51% +2% +5% +2% -10% 3/6 4.17
Two and a Half Men 15.29 5.5 13 46% +4% +22% +2% -23% 5/6 5.29
Mike and Molly 12.16 4.2 10 44% +8% -24% +4% -1% 3/5 3.62
Hawaii Five-0 10.70 3.1 8 37% +0% -26% +8% -1% 4/6 2.71
The Sing-Off 4.18 1.5 4 46% -6% n/a n/a -12% 5/6 1.27
Prime Suspect (R) 2.43 0.7 2 37% -13% -53% +36% +0% 3/7 0.54
Sports: World Series 14.32 4.2 11 38% +0% n/a n/a +8% 1/5 3.98
Gossip Girl 1.36 0.7 2 66% +17% n/a n/a +8% 1/5 0.60
Hart of Dixie 2.01 0.8 2 51% +33% +14% +17% +14% 1/5 0.76

Note: Apparently an error at Nielsen led to an incorrect rating for ESPN's Monday Night Football, which I typically count as competition on Monday. I just threw in a 4.0 A18-49 as a placeholder. Not sure if we'll see the final number.

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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