Friday, October 28, 2011

Demos Year-to-Year, Thursday 10/27/11

The blog's oldest tradition, increasingly often replicated but still never quite duplicated, returns yet again! The benefit this time is that I have complete half-hour breakdowns from the year-ago evenings, so all these comparisons should pretty much be spot-on this time (possibly excepting tonight's WS Game 7). My only thought on this opening evening of sweeps: never thought I'd see something down 20%+ from the year-ago episode of The Apprentice...

title SHOW day/time SLOT previous occupant
Special: Great Pumpkin +5% +5%
Grey's Anatomy -5% -5%
Private Practice -11% -11%

The Big Bang Theory +10% +10%
Rules of Engagement -3% Mon 8:30 +6%$#*! My Dad Says
Person of Interest n/a -19%CSI
The Mentalist -22% -23%

Community -42% Thu 8:30 -46%Special: Scared Shrekless
Parks and Recreation n/a -25%Community
The Office -28% -28%
Whitney n/a -26%Outsourced
Prime Suspect n/a -21%The Apprentice

World Series (Game 6) n/a +74%World Series (Game 2)

The Vampire Diaries -12% -12%
The Secret Circle n/a -5%Nikita

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in November sweeps 2010. The 'SHOW' column compares each show with how that same show did during the first week of November sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the 'day/time' column.) The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in 'previous occupant.')

Previous posts on corresponding evening: 2009 | 2010

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