Tuesday, October 18, 2011

Spotted Ratings, Monday 10/17/11


WHAT MATTERS:
  • Fox indeed got a rebound week-to-week from last Monday's overrun-impacted programming, with Terra Nova and House each back up by double digits. Obviously Fox was hoping for and probably expecting a rebound, but was this enough of one? The shows were both still down significantly from their last regular start time airings a couple weeks ago, when Nova got a 3.1 and House premiered to a 3.9.
  • The other big beneficiaries from no MLB overrun were the two 10:00 programs that had to deal with House last week, Hawaii Five-0 (up 15%) and Castle (up 19%). I had thought House was a factor in both of their weak returns last week, but it's definitely a major sigh of relief for Castle, which ends its streak of three straight weeks with big drops.
  • In the still not settled department is Two and a Half Men, which lost double-digits again (but, to keep it in perspective, is still ahead of any rating from last season). At least it appears the rest of the CBS evening has leveled off.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Dancing with the Stars Mon 17.76 3.3 8 24% +10% n/a n/a -1% 2/5 3.14
Castle 11.23 2.5 7 28% +19% -24% +10% -6% 3/5 2.41
How I Met Your Mother 9.81 4.2 12 55% +5% n/a n/a -8% 5/6 4.15
2 Broke Girls 11.47 4.4 11 49% +2% +5% +5% -14% 4/5 4.37
Two and a Half Men 15.14 5.3 13 45% -10% +20% +2% -30% 5/5 5.05
Mike & Molly 11.51 3.9 9 43% +0% -26% -10% -10% 3/4 3.16
Hawaii Five-0 11.07 3.1 8 36% +15% -21% -0% -1% 4/5 3.03
The Sing-Off 4.34 1.6 4 47% +7% n/a n/a -7% 4/5 1.41
Prime Suspect (R) 2.73 0.8 2 38% +14% -50% +7% +20% 1/4 0.69
Terra Nova 8.31 2.8 8 43% +12% n/a n/a -5% 3/4 2.72
House 8.34 3.1 7 48% +15% +11% +12% -6% 2/3 2.85
Gossip Girl 1.16 0.6 2 66% +0% n/a n/a -10% 3/4 0.54
Hart of Dixie 1.65 0.6 2 47% +0% +0% +0% -18% 3/4 0.54

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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