Saturday, October 8, 2011

Spotted Ratings, Friday 10/7/11


WHAT MATTERS:
  • The third Friday of the season saw sophomore cop drama Blue Bloods as the evening's top program for the third straight week (and the outright top program for the second straight). It gained a tick from last week. CBS' 8:00 newbie A Gifted Man held at its low week two level.
  • Losing steam were Nikita (down a tenth and the net's weakest non-H8R program this week) and Dateline, which lost another couple tenths and is now down by 0.6 from its big premiere Friday performance.
  • The ABC encores are also getting weaker, as Modern Family, Suburgatory and Revenge were all down two tenths from the week-ago encores. ABC's scheduled for one more week of these before welcoming Extreme Makeover: Home Edition to the night on October 21, while NBC (which had Up All Night and Whitney in the 8:00 hour) still plans on shifting to original Chuck and Grimm on the 28th.
  • Fringe got back a tenth following its big drop in week two.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Modern Family (R) 3.40 0.9 3 34% -18% n/a n/a -16% 4/4 0.83
Suburgatory (R) 2.86 0.9 3 40% -18% +0% -18% -18% 2/2 0.99
Revenge (R) 2.88 0.9 3 40% -18% +0% -18% -18% 2/2 0.91
20/20 3.47 1.1 3 41% -8% +22% -18% -3% 3/4 1.23
A Gifted Man 7.52 1.2 4 20% +0% n/a n/a n/a 2/3 1.24
CSI: NY 9.87 1.6 5 21% -6% +33% +0% -9% 3/3 1.69
Blue Bloods 11.29 1.9 6 22% +6% +19% -6% +0% 2/3 2.12
Up All Night (R) 3.11 1.0 4 41% +25%
n/a n/a n/a 1/5 0.97
Whitney (R) 2.89 0.9 3 40% +0% -10% +25% +0% 1/3 0.97
Dateline Fri 6.07 1.4 4 30% -13% +56% -0% -22% 3/3 1.50
Kitchen Nightmares 3.80 1.6 5 54% -6% n/a n/a n/a 2/3 1.76
Fringe 3.18 1.3 4 52% +8% -19% -6% -4% 2/3 1.26
Nikita 1.57 0.5 2 41% -17% n/a n/a -17% 3/3 0.53
Supernatural 1.72 0.7 2 52% +0% +40% -17% -7% 2/3 0.74

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week

(R) - Repeat.

More Spotted Ratings in the Index.

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