Monday, October 24, 2011

Spotted Ratings, Sunday 10/23/11: Once Up a Ton


WHAT MATTERS:
  • It's been a pretty underwhelming fall for drama premieres, but late October has finally brought us a biggie. Once Upon a Time was more than a half point ahead of previous drama high Revenge (3.3) and it was up triple digits from lead-in America's Funniest Home Videos. It's the biggest drama series premiere since V (5.2) about two years ago. This showing also more than doubled the week-ago Extreme Makeover: Home Edition rating. Great start!
  • The big lead-in was also a boon to Desperate Housewives, up a few ticks from last week, although I'm guessing this is the first time the Housewives have ever dropped from their lead-in. There was no benefit for week five of Pan Am.
  • Sports dominated the rest of the landscape, but Sunday Night Football dropped to another new season low and was in fact lower than any 2009 or 2010 game too. The last weaker game was the Washington/Baltimore matchup on 12/7/08. 
  • Game 4 of the World Series had the Series' highest total audience to date and tied its highest 18-49 rating, but it was Truly the Series' weakest game thanks to huge Sunday viewing levels. It was even with last year's Game 4 in 18-49.

    FULL TABLE:

    Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
    America's Funniest Home Videos 6.59 1.5 4 29% -6% n/a n/a +0% 2/4 1.48
    Once Upon a Time 12.93 4.0 10 40% n/a +167% n/a n/a 1/1 3.36
    Desperate Housewives 9.17 3.0 7 42% +11% -25% +111% +3% 2/5 1.91
    Pan Am 5.68 1.8 5 41% +0% -40% +11% -23% 4/5 1.29
    60 Minutes 12.62 2.3 6 23% +35% n/a n/a -14% 3/5 2.36
    The Amazing Race 9.60 2.7 7 36% +0% +17% +35% -8% 4/5 2.11
    The Good Wife 9.77 2.0 5 26% -5% -26% +0% -7% 5/5 1.33
    CSI: Miami 9.77 2.1 5 28% -13% +5% -5% -10% 5/5 1.67
    Sports: Football Night in America p1 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a
    Sports: Football Night in America p2 4.92 1.9 6 49% -5% n/a n/a -28% 7/7 2.14
    Sports: Football Night in America p3 8.79 3.3 9 48% -18% +74% -5% -31% 7/7 2.84
    Sports: Sunday Night Football 12.47 5.2 13 53% -21% +58% -18% -42% 8/8 4.04
    Sports: NFL Overrun 27.30 9.6 29 45% -17% n/a n/a -2% 2/4 10.74
    Sports: The OT 14.10 5.0 15 45% +0% -48% -17% -3% 2/3 3.80
    Sports: World Series 15.16 4.2 11 35% +31% -16% +56% +11% 1/4 2.83

    KEY (with much more detail at the New Daily Spotted Ratings page):

    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

    (R) - Repeat.

    More Spotted Ratings in the Index.

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