Wednesday, October 19, 2011

Spotted Ratings, Tuesday 10/18/11: Man Down!


WHAT MATTERS:
  • ABC's Last Man Standing dropped by 14% from last week's one-hour average, but the drop is likely to Truly be less because of greater competition and the premiere benefiting from the 8:30 viewing levels. It was down just 9% from Last Man's average in the 8:00 half-hour last week. Consider this fairly encouraging.
  • Leading out was the unimpressive series premiere of Man Up!, which lost 23% of Last Man Standing's demo. On series premiere night, that's not good.
  • Most other programs from 8-10 dropped a bit against Fox's special Tuesday edition of The X Factor, which did significantly better than the special Sunday episode a couple days prior. The Dancing with the Stars results dropped most, but that also had a much weaker lead-in to deal with.
  • Without baseball competition at 10:00, those programs were mostly on the rise, with Unforgettable up a couple tenths and Body of Proof picking up one.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Last Man Standing 10.34 3.1 9 38% -14% n/a n/a -14% 2/2 3.10
Man Up! 7.78 2.4 6 39% n/a -23% n/a n/a 1/1 2.06
Dancing with the Stars Tue 13.80 2.6 6 24% -21% +8% -33% -13% 5/5 2.17
Body of Proof 9.27 1.9 5 26% +6% -27% -21% -3% 3/5 1.46
NCIS 19.41 3.9 11 26% -3% n/a n/a -7% 5/5 3.89
NCIS: Los Angeles 15.35 3.4 8 28% +3% -13% -3% -2% 3/5 2.72
Unforgettable 11.88 2.5 6 27% +9% -26% +3% -2% 2/5 1.92
The Biggest Loser 5.17 1.9 5 47% -5% n/a n/a -13% 5/5 1.65
Parenthood 5.03 2.0 5 51% -5% +5% -5% -6% 5/6 1.64
X Factor Wed 10.39 3.9 10 48% +15% n/a n/a -2% 4/5 3.63
90210 1.41 0.8 2 73% +0% n/a n/a +3% 2/6 0.75
Ringer 1.81 0.8 2 57% +14% +0% +0% -7% 4/6 0.66

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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