Dateline
Fridays, 10/9c, NBC
2012-13 Friday Original Ratings
| Info | Ratings | Factors | Metrics | ||||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch | |||
| 1 | Fr | 9/14/2012 | 10:00 | 1:00 | 3.85 | 0.9 | 3 | 27.5 | 6.3 | 0.6 | 1.18 | -24% | |||
| 2 | Fr | 9/21/2012 | 10:00 | 1:00 | 4.28 | 1.0 | 3 | 28.0 | 6.1 | 0.6 | 1.26 | -21% | |||
| 3 | Fr | 9/28/2012 | 10:00 | 1:00 | 4.81 | 1.3 | 4 | 28.2 | 7.3 | 1.7 | 1.45 | -10% | |||
| 4 | Fr | 10/5/2012 | 10:00 | 1:00 | 4.26 | 1.3 | 4 | 27.2 | 6.7 | 1.6 | 1.52 | -14% | |||
| 5 | Fr | 10/12/2012 | 10:00 | 1:00 | 4.70 | 1.3 | 4 | 29.8 | 9.3 | 1.6 | 1.44 | -10% | |||
| 6 | Fr | 10/19/2012 | 10:00 | 1:00 | 5.01 | 1.3 | 4 | 29.3 | 8.5 | 1.5 | 1.45 | -10% | |||
| 7 | Fr | 10/26/2012 | 10:00 | 1:00 | 4.52 | 1.4 | 5 | 28.8 | 7.6 | 2.0 | 1.48 | -6% | |||
| 8 | Fr | 11/2/2012 | 10:00 | 1:00 | 3.79 | 1.1 | 3 | 31.1 | 7.3 | 1.8 | 1.06 | +4% | |||
| 9 | Fr | 11/9/2012 | 10:00 | 1:00 | 4.66 | 1.3 | 4 | 28.5 | 7.5 | 1.7 | 1.44 | -10% | |||
| 10 | Fr | 11/16/2012 | 10:00 | 1:00 | 4.54 | 1.2 | 4 | 29.4 | 7.2 | 1.6 | 1.28 | -6% | |||
| 11 | Fr | 11/30/2012 | 10:00 | 1:00 | 4.34 | 1.1 | 3 | 30.5 | 8.3 | 0.6 | 1.31 | -16% | |||
| 12 | Fr | 12/7/2012 | 10:00 | 1:00 | 5.69 | 1.7 | 5 | 30.0 | 7.6 | 1.7 | 2.03 | -16% | |||
| 13 | Fr | 12/14/2012 | 10:00 | 1:00 | 6.78 | 2.0 | 6 | 29.3 | 8.0 | 1.2 | 2.57 | -22% | |||
| 14 | Fr | 12/21/2012 | 10:00 | 1:00 | 3.75 | 0.8 | 3 | 27.0 | 5.5 | 0.8 | 1.20 | -33% | |||
| 15 | Fr | 1/4/2013 | 9:00 | 2:00 | 5.67 | 1.5 | 4 | 31.8 | 9.1 | 0.6 | 1.92 | -22% | |||
| 16 | Fr | 1/11/2013 | 9:00 | 2:00 | 5.72 | 1.4 | 4 | 30.1 | 7.0 | 0.9 | 1.80 | -22% | |||
| 17 | Fr | 1/18/2013 | 9:00 | 2:00 | 5.12 | 1.2 | 3 | 30.7 | 6.4 | 1.0 | 1.49 | -19% | |||
| 18 | Fr | 1/25/2013 | 9:00 | 2:00 | 5.53 | 1.2 | 4 | 31.4 | 6.0 | 1.0 | 1.43 | -16% | |||
| 19 | Tu | 1/29/2013 | 10:00 | 1:00 | 4.92 | 1.3 | 4 | 35.5 | 8.4 | 1.1 | 1.36 | -5% | |||
| 20 | Fr | 2/1/2013 | 10:00 | 1:00 | 4.41 | 1.1 | 3 | 28.7 | 7.2 | 0.9 | 1.53 | -28% | |||
| 21 | Fr | 2/8/2013 | 8:00 | 2:00 | 6.89 | 1.4 | 4 | 31.1 | 5.7 | n/a | 1.55 | -10% | |||
| 22 | Fr | 2/15/2013 | 8:00 | 2:00 | 6.71 | 1.3 | 4 | 29.3 | 5.0 | n/a | 1.55 | -16% | |||
| 23 | Fr | 2/22/2013 | 8:00 | 2:00 | 6.26 | 1.4 | 4 | 29.8 | 5.5 | n/a | 1.65 | -15% | |||
| 24 | Fr | 3/1/2013 | 8:00 | 2:00 | 5.93 | 1.4 | 4 | 28.2 | 5.2 | n/a | 1.78 | -21% | |||
| 25 | We | 4/3/2013 | 8:00 | 1:00 | 5.88 | 1.4 | 4 | 32.7 | 9.5 | n/a | 1.52 | -8% | |||
| 26 | We | 4/10/2013 | 8:00 | 1:00 | 5.20 | 1.2 | 4 | 30.8 | 9.1 | n/a | 1.43 | -16% | |||
| 27 | We | 4/17/2013 | 8:00 | 1:00 | 5.01 | 1.2 | 4 | 31.9 | 8.9 | n/a | 1.35 | -11% | |||
| 28 | We | 4/24/2013 | 8:00 | 1:00 | 5.57 | 1.3 | 4 | 31.2 | 9.5 | n/a | 1.54 | -16% | |||
| 29 | Fr | 5/3/2013 | 9:00 | 1:00 | 5.09 | 1.2 | 4 | 28.0 | 4.8 | 0.7 | 1.73 | -31% | |||
| 30 | Fr | 5/10/2013 | 9:00 | 1:00 | 4.60 | 1.1 | 4 | 27.4 | 4.7 | 0.5 | 1.67 | -34% | |||
| 31 | We | 5/15/2013 | 8:00 | 1:00 | 5.79 | 1.3 | 4 | 29.5 | 7.6 | n/a | 1.60 | -19% | |||
| 32 | Fr | 5/17/2013 | 8:00 | 2:00 | 5.29 | 1.2 | 4 | 25.2 | 4.8 | n/a | 1.79 | -33% | |||
| 33 | We | 5/22/2013 | 8:00 | 1:00 | 6.20 | 1.4 | 5 | 28.5 | 6.6 | n/a | 1.76 | -20% | |||
| AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True2 | Sitch | |||||||||
| 5.33 | 1.29 | 31% | -2% | 1.57 | -18% | ||||||||||
2012-13 Sunday Original Ratings
| Info | Ratings | Factors | Metrics | ||||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch | |||
| 1 | Su | 1/6/2013 | 7:00 | 2:00 | 5.92 | 1.5 | 4 | 38.7 | 12.5 | n/a | 1.31 | +14% | |||
| 2 | Su | 2/17/2013 | 7:00 | 1:00 | 5.40 | 1.0 | 3 | 32.3 | 4.7 | n/a | 0.95 | +5% | |||
| 3 | Su | 3/3/2013 | 8:00 | 1:00 | 6.10 | 1.3 | 3 | 37.2 | 7.9 | 0.8 | 1.30 | -0% | |||
| 4 | Su | 3/17/2013 | 7:00 | 2:00 | 5.62 | 1.3 | 4 | 33.2 | 6.6 | n/a | 1.26 | +3% | |||
| AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True2 | Sitch | |||||||||
| 5.76 | 1.32 | 29% | +5% | 1.23 | +7% | ||||||||||
2012-13 Encore Ratings
| Info | Ratings | Factors | Metrics | |||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch |
| 1 | Fr | 11/23/2012 | 10:00 | 1:00 | 4.75 | 1.1 | 3 | 28.0 | 6.3 | 1.1 | 1.30 | -15% |
| 2 | Fr | 12/28/2012 | 9:00 | 2:00 | 6.83 | 1.7 | 5 | 29.7 | 5.7 | 0.7 | 2.15 | -21% |
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
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