Wednesday, October 3, 2012

SpotVault - Dateline (NBC) - 2012-13 Ratings





Dateline
Fridays, 10/9c, NBC







2012-13 Friday Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr9/14/201210:001:003.850.9327.56.30.61.18-24%
2Fr9/21/201210:001:004.281.0328.06.10.61.26-21%
3Fr9/28/201210:001:004.811.3428.27.31.71.45-10%
4Fr10/5/201210:001:004.261.3427.26.71.61.52-14%
5Fr10/12/201210:001:004.701.3429.89.31.61.44-10%
6Fr10/19/201210:001:005.011.3429.38.51.51.45-10%
7Fr10/26/201210:001:004.521.4528.87.62.01.48-6%
8Fr11/2/201210:001:003.791.1331.17.31.81.06+4%
9Fr11/9/201210:001:004.661.3428.57.51.71.44-10%
10Fr11/16/201210:001:004.541.2429.47.21.61.28-6%
11Fr11/30/201210:001:004.341.1330.58.30.61.31-16%
12Fr12/7/201210:001:005.691.7530.07.61.72.03-16%
13Fr12/14/201210:001:006.782.0629.38.01.22.57-22%
14Fr12/21/201210:001:003.750.8327.05.50.81.20-33%
15Fr1/4/20139:002:005.671.5431.89.10.61.92-22%
16Fr1/11/20139:002:005.721.4430.17.00.91.80-22%
17Fr1/18/20139:002:005.121.2330.76.41.01.49-19%
18Fr1/25/20139:002:005.531.2431.46.01.01.43-16%
19Tu1/29/201310:001:004.921.3435.58.41.11.36-5%
20Fr2/1/201310:001:004.411.1328.77.20.91.53-28%
21Fr2/8/20138:002:006.891.4431.15.7n/a1.55-10%
22Fr2/15/20138:002:006.711.3429.35.0n/a1.55-16%
23Fr2/22/20138:002:006.261.4429.85.5n/a1.65-15%
24Fr3/1/20138:002:005.931.4428.25.2n/a1.78-21%
25We4/3/20138:001:005.881.4432.79.5n/a1.52-8%
26We4/10/20138:001:005.201.2430.89.1n/a1.43-16%
27We4/17/20138:001:005.011.2431.98.9n/a1.35-11%
28We4/24/20138:001:005.571.3431.29.5n/a1.54-16%
29Fr5/3/20139:001:005.091.2428.04.80.71.73-31%
30Fr5/10/20139:001:004.601.1427.44.70.51.67-34%
31We5/15/20138:001:005.791.3429.57.6n/a1.60-19%
32Fr5/17/20138:002:005.291.2425.24.8n/a1.79-33%
33We5/22/20138:001:006.201.4528.56.6n/a1.76-20%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
5.331.2931%-2%1.57-18%

2012-13 Sunday Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su1/6/20137:002:005.921.5438.712.5n/a1.31+14%
2Su2/17/20137:001:005.401.0332.34.7n/a0.95+5%
3Su3/3/20138:001:006.101.3337.27.90.81.30-0%
4Su3/17/20137:002:005.621.3433.26.6n/a1.26+3%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
5.761.3229%+5%1.23+7%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr11/23/201210:001:004.751.1328.06.31.11.30-15%
2Fr12/28/20129:002:006.831.7529.75.70.72.15-21%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Previous Season (2011-12) | Yearly Index for 2012-13 | Next Season (2013-14)

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