Monday, September 26, 2011

SpotVault - Dateline (NBC) - 2011-12


Dateline
Fridays and Sundays on NBC


2011-12 Friday Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr9/23/20119:002:007.242.0632.46.10.92.13-6%
2Fr9/30/20119:002:006.291.6532.45.50.91.73-7%
3Fr10/7/20119:002:006.071.4432.85.30.91.49-6%
4Fr10/14/20119:002:005.761.5532.45.40.51.70-12%
5Fr10/21/20119:002:004.111.0332.35.30.61.16-14%
6Fr10/28/201110:001:005.211.3435.03.92.21.22+7%
7Fr11/4/201110:001:004.161.2434.84.41.81.14+6%
8Fr11/11/201110:001:004.931.4432.94.61.51.47-5%
9Fr11/18/201110:001:005.741.6533.84.91.71.60-0%
10Fr12/2/201110:001:004.091.0331.64.00.41.29-22%
11Fr12/9/201110:001:005.801.7532.44.11.72.04-17%
12Fr12/16/201110:001:006.111.3432.03.21.51.60-19%
13Fr12/23/201110:001:003.130.8330.52.90.81.17-32%
14Fr12/30/201110:001:005.291.2432.63.10.71.58-24%
15Fr1/6/201210:001:005.001.4433.04.50.61.92-27%
16Fr1/13/201210:001:005.241.3434.34.81.41.55-16%
17Fr1/20/201210:001:005.521.4435.04.61.91.51-7%
18Fr1/27/201210:001:004.551.2333.93.91.31.44-17%
19Fr2/3/201210:001:004.701.1333.34.51.41.36-19%
20Fr2/10/201210:001:005.191.5533.24.71.61.79-16%
21Fr2/17/201210:001:004.381.1331.95.00.81.55-29%
22Fr2/24/201210:001:004.991.3431.54.11.51.67-22%
23Fr3/2/201210:001:004.031.3434.24.51.71.48-12%
24Fr3/9/201210:001:005.031.3433.14.31.51.58-18%
25Fr3/16/201210:001:004.641.0333.14.30.81.39-28%
26Fr3/30/201210:001:004.571.2432.74.91.21.56-23%
27Fr4/6/201210:001:004.091.0332.34.21.31.30-23%
28Fr4/13/201210:001:004.721.0331.94.21.61.26-21%
29Fr4/20/201210:001:005.811.4430.93.61.41.83-23%
30Fr4/27/201210:001:004.101.1331.24.11.31.50-27%
31Fr5/4/201210:001:004.961.3433.24.21.41.58-18%
32Fr5/11/201210:001:004.651.2432.44.11.31.53-21%
33Fr5/18/201210:001:004.641.1431.03.31.51.42-22%
34Tu5/22/201210:001:004.981.6435.86.83.51.50+7%

Summer 2012 Friday Ratings

Info Ratings
# Day Date Time Length Viewers A18-49 Share
1Fr6/1/20129:002:006.061.55
2Fr6/8/20129:002:005.081.14
3Fr6/15/20129:002:004.651.14
4Fr6/22/20129:002:005.291.24
5Fr7/6/20129:002:004.041.04
6Fr7/13/20129:002:004.521.24
7Fr7/20/20129:002:004.641.24
8Fr8/17/201210:001:004.631.03
9Fr8/24/201210:001:003.730.93
10Fr8/31/201210:001:003.760.83
11Fr9/7/201210:001:003.790.93

2011-12 Sunday Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su1/8/20127:002:006.231.2341.516.8n/a1.08+11%
2Su2/12/20127:002:006.801.6440.413.9n/a1.46+10%
3Su3/4/20127:001:005.121.0333.16.0n/a0.99+1%
4Su3/11/20127:001:004.710.9330.95.4n/a0.98-9%
5Su3/18/20127:001:006.091.1429.36.2n/a1.32-17%
6Su3/25/20127:001:005.681.0331.17.2n/a1.12-11%
7Su4/1/20127:001:004.651.0331.74.6n/a1.02-2%
8Su4/8/20127:001:005.061.0327.37.1n/a1.38-27%
9Su4/15/20127:001:004.821.3428.95.4n/a1.56-17%
10Su4/22/20127:001:004.201.2432.95.8n/a1.18+2%
11Su4/29/20127:001:003.400.8330.04.8n/a0.91-12%
12Su5/6/20127:001:003.170.7231.45.5n/a0.75-7%
13Su5/13/20127:001:003.390.7326.14.7n/a0.98-28%

Summer 2012 Sunday Ratings

Info Ratings
# Day Date Time Length Viewers A18-49 Share
1Su6/3/20127:001:004.701.03
2Su6/10/20127:002:005.541.24
3Su6/24/20128:001:005.241.24
4Su7/8/20127:001:005.891.14
5Su7/15/20127:002:005.230.83
6Su7/22/20127:002:004.291.03
7Su8/19/20127:001:004.891.24

2011-12 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su1/22/20127:002:005.201.1244.425.2n/a1.13-2%
2Su2/26/20127:001:005.011.1334.66.8n/a1.03+7%
3Fr3/23/201210:001:004.450.9332.35.70.71.35-33%

Summer 2012 Encore Ratings

Info Ratings
# Day Date Time Length Viewers A18-49 Share
1Fr5/25/201210:001:004.521.03
2Su5/27/20127:001:003.500.63
3Su9/2/20127:001:003.280.83

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

Yearly Index for 2011-12 | Next Season (2012-13)

Current Season: Dateline

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