SpotVault - American Dad! (Fox) - 2011-12

American Dad!

Sundays, 9:30/8:30c, Fox

2011-12 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Su	9/25/2011	9:30	0:30	5.83	3.0	7	43.7	16.6	4.1	2.25	+33%
2	Su	10/2/2011	9:30	0:30	5.80	2.7	6	42.1	16.0	3.5	2.21	+22%
3	Su	11/6/2011	9:30	0:30	4.85	2.5	6	43.8	16.2	3.1	1.99	+25%
4	Su	11/13/2011	9:30	0:30	4.87	2.4	5	45.7	16.0	3.1	1.78	+35%
5	Su	11/20/2011	9:30	0:30	4.82	2.4	5	45.4	16.8	3.2	1.82	+32%
6	Su	11/27/2011	9:30	0:30	4.48	2.2	5	45.8	14.2	2.9	1.57	+40%
7	Su	12/11/2011	9:30	0:30	5.00	2.5	6	43.1	15.5	3.1	2.33	+7%
8	Su	1/8/2012	9:30	0:30	4.79	2.2	5	43.8	9.2	3.1	1.62	+36%
9	Su	1/29/2012	9:30	0:30	4.77	2.4	5	43.9	10.1	3.1	1.82	+32%
10	Su	2/12/2012	9:30	0:30	3.59	1.8	4	45.7	20.1	2.5	1.85	-3%
11	Su	2/19/2012	9:30	0:30	4.43	2.2	5	42.4	8.9	2.8	1.76	+25%
12	Su	3/4/2012	9:30	0:30	4.29	2.1	5	43.5	8.7	2.8	1.60	+31%
13	Su	3/11/2012	9:30	0:30	4.63	2.2	6	41.5	8.3	2.8	1.78	+23%
14	Su	3/18/2012	9:30	0:30	4.61	2.2	5	43.2	8.2	2.8	1.67	+32%
15	Su	3/25/2012	9:30	0:30	4.28	2.0	5	40.0	8.0	2.1	1.85	+8%
16	Su	4/1/2012	9:30	0:30	4.18	2.0	5	42.6	9.8	2.5	1.70	+18%
17	Su	5/6/2012	9:30	0:30	4.82	2.3	6	41.3	9.5	2.7	1.97	+17%
18	Su	5/13/2012	9:30	0:30	4.13	2.0	5	41.7	10.0	2.4	1.79	+12%

2011-12 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Su	12/18/2011	7:00	0:30	2.35	0.9	3	33.4	11.7	n/a	1.02	-12%
2	Su	12/25/2011	9:30	0:30	2.24	1.0	3	33.2	10.3	1.0	1.50	-34%
3	Su	1/1/2012	9:30	0:30	3.03	1.5	3	42.2	13.5	1.7	1.61	-7%
4	Su	2/5/2012	9:30	0:30	2.22	1.0	2	56.4	45.7	1.1	1.71	-42%
5	Su	2/26/2012	9:30	0:30	3.27	1.5	3	46.3	16.2	1.6	1.56	-4%
6	Su	4/8/2012	9:30	0:30	3.44	1.5	4	37.5	7.5	1.8	1.58	-5%

Summer 2012 Encore Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	Su	6/3/2012	7:00	0:30	1.84	0.8	3
2	Su	6/3/2012	9:30	0:30	3.34	1.5	4
3	Su	6/10/2012	7:00	0:30	2.03	0.9	3
4	Su	6/10/2012	9:30	0:30	2.98	1.3	3
5	Su	6/17/2012	7:00	0:30	1.70	0.8	3
6	Su	6/17/2012	9:30	0:30	3.31	1.5	4
7	Su	6/24/2012	7:00	0:30	1.56	0.7	2
8	Su	7/1/2012	7:00	0:30	1.67	0.7	3
9	Su	7/1/2012	9:30	0:30	3.02	1.4	4
10	Su	7/8/2012	7:00	0:30	1.70	0.7	2
11	Su	7/15/2012	7:00	0:30	1.91	0.8	3
12	Su	7/29/2012	7:00	0:30	1.66	0.8	3
13	Su	8/5/2012	7:00	0:30	1.36	0.6	2
14	Su	8/12/2012	7:00	0:30	1.79	0.8	3
15	Su	8/12/2012	9:30	0:30	3.29	1.6	4
16	Su	8/19/2012	7:00	0:30	1.75	0.8	3
17	Su	9/2/2012	7:00	0:30	1.40	0.6	3
18	Su	9/16/2012	7:00	0:30	2.66	1.1	3

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

More on these numbers here.

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