Tuesday, September 20, 2011

SpotVault - The Playboy Club (NBC) - 2011-12


The Playboy Club
Mondays, 10/9c, NBC


2011-12 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead TRUE Sitch
1 Mo 9/19/2011 10:00 1:00 5.02 1.6 4 40.2 8.3 1.9 1.52 +5%
2 Mo 9/26/2011 10:00 1:00 3.97 1.3 3 41.4 7.5 1.7 1.18 +10%
3 Mo 10/3/2011 10:00 1:00 3.47 1.2 3 40.0 6.8 1.8 0.95 +26%

KEY (more on these numbers here)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
TRUE - A metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. 
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

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