Wednesday, September 28, 2011

Spotted Ratings, Tuesday 9/27/11


WHAT MATTERS:
  • For the second Tuesday in a row, the big winner was Fox comedy New Girl, which significantly built out of the declining Glee and dropped just 6% from last week's premiere. Expect a back nine for this one pretty soon. Toldja? Fox gave the show a back nine earlier today!
  • The other new shows also did all right, with the CW's Ringer stabilizing and CBS' Unforgettable dropping by a fairly typical amount. However, as I said last week, I didn't think Unforgettable had a whole lot of margin for error, and it's likely used most of it up if it holds here.
  • Among returnees, the NCIS pair was very slightly down from last week (with LA up to even in finals). The mothership was only barely behind New Girl as the night's top program. The only two week-to-week growers in the second Tuesday prelims were 90210 and Parenthood, each up a tick.

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Dancing with the Stars special 9.49 1.9 5 26% -10% n/a n/a -10% 2/2 1.77
Dancing with the Stars Tue 14.39 2.9 7 26% +0% +53% -10% +0% 1/2 2.60
Body of Proof 9.19 1.8 5 25% -18% -38% +0% -18% 2/2 1.45
NCIS 19.51 4.2 12 28% -2% n/a n/a -2% 2/2 4.28
NCIS: Los Angeles 16.26 3.6 9 28% +0% -14% -2% +0% 1/2 2.94
Unforgettable 12.43 2.5 6 26% -14% -31% +0% -14% 2/2 2.08
The Biggest Loser 5.87 2.3 6 50% +0% n/a n/a +0% 1/2 2.09
Parenthood 5.53 2.2 6 51% +5% -4% +0% +2% 1/3 1.94
Glee 8.60 3.7 10 55% -8% n/a n/a -8% 2/2 3.74
New Girl 9.28 4.5 11 62% -6% +22% -8% -6% 2/2 4.00
Raising Hope 6.14 2.9 7 60% -6% -36% -6% -6% 2/2 2.15
90210 1.58 0.8 2 65% +14% n/a n/a +0% 2/3 0.76
Ringer 1.98 0.9 2 58% +0% +13% +14% -14% 2/3 0.77

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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