Friday, September 30, 2011

Spotted Ratings, Thursday 9/29/11: How to Bomb


WHAT MATTERS:
  • CBS got bad news out of the series premiere of How to Be a Gentleman, which dropped almost 50% of its 8:00 Big Bang Theory lead-in on premiere night. That made it much weaker than the premiere of $#*! My Dad Says (4.0) last year during premiere week, and in fact the show didn't even manage $#*!'s average rating from last year (2.97). The show was a little stronger than Rules of Engagement's spring average in the timeslot (2.50), though those ratings came with lower viewing, more competition (American Idol) and smaller lead-ins. Very weak start.
  • The news was only slightly less bad for CBS at 9:00, where Person of Interest, dropped a reasonable enough 13% from last week considering its huge lead-in decline. However, the show remains behind many of its fairly lofty expectations and pretty low on the CBS totem pole.
  • The other new shows took even bigger declines. Prime Suspect remained barely ahead of Monday's The Playboy Club in the NBC don't-get-cancelled race, but it's certainly not looking good for this show either. Whitney dropped a disheartening 24% from last week, though it did have a weaker Office lead-in. And ABC's Charlie's Angels took a massive 29% drop at 8/7c.
  • There wasn't a whole lot of good news on the second Thursday of the season, but Private Practice at least premiered pretty decently, retaining an above-average 78% of its Grey's Anatomy lead-in and down a reasonable 13% year-to-year.
  • Several returnees also had double-digit drops in week two, like Grey's, The Office and The Mentalist (adjusted out of the double digits in finals).

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Charlie's Angels 7.11 1.5 4 27% -29% n/a n/a -29% 2/2 1.50
Grey's Anatomy 10.20 3.6 9 45% -12% +140% -29% -12% 2/2 3.74
Private Practice 7.79 2.8 8 46% n/a -22% n/a n/a 1/1 2.63
The Big Bang Theory 14.74 4.9 15 43% -4% n/a n/a -2% 2/3 5.77
How to Be a Gentleman 8.98 2.7 8 38% n/a -45% n/a n/a 1/1 2.26
Person of Interest 12.51 2.7 7 28% -13% +0% -47% -13% 2/2 2.55
The Mentalist 12.92 2.6 7 26% -7% -4% -13% -7% 2/2 2.55
Community 3.98 1.8 5 58% +6% n/a n/a +6% 1/2 1.89
Parks and Recreation 4.33 2.1 6 62% +0% +17% +6% +0% 1/2 2.17
The Office 6.70 3.5 9 67% -10% +67% +0% -10% 2/2 3.63
Whitney 5.40 2.5 6 59% -24% -29% -10% -24% 2/2 2.14
Prime Suspect 5.69 1.5 4 34% -17% -40% -24% -17% 2/2 1.32
X Factor Thu 12.17 3.9 11 41% -9% n/a n/a -9% 2/2 4.10
The Vampire Diaries 2.74 1.3 4 61% +8% n/a n/a -4% 2/3 1.45
The Secret Circle 2.12 1.0 2 60% +11% -23% +8% -9% 2/3 0.89

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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