Tuesday, September 27, 2011

Spotted Ratings, Monday 9/26/11 - Terra No-Pop


WHAT MATTERS:
  • Fox got a mediocre at best showing out of the heavily hyped Terra Nova premiere, which only tied for the second strongest drama debut yet this  season. This is a clear disappointment considering the ratings expectations are higher than for a normal show (because of the exorbitant negative cost).
  • The CDub Monday is apparently not going to be the shot in the arm this lineup desperately needs, with Gossip Girl down three ticks from last year's premiere and the series premiere of Hart of Dixie ranking way behind their other launches this season.
  • CBS' lineup expectedly came down, but perhaps not all the way back to earth. Two and a Half Men was still well ahead of any of its results from the last few seasons, How I Met Your Mother continues to be incredibly impressive, 2 Broke Girls built slightly from HIMYM in its regular timeslot debut and Mike & Molly premiered at easily series high levels. Hawaii Five-0 also came only barely down from last week when it had a huge lead-in and nearly closed the True gap with Castle.
  • It was mostly bad news for NBC and ABC, with reality franchises Dancing with the Stars and The Sing-Off each down double digits from their premieres. The Playboy Club also tumbled by three tenths. The only positive was Castle, which nearly held up week-to-week and had easily its best yet DWTS retention.

    FULL TABLE:


    Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
    Dancing with the Stars Mon 16.23 3.3 8 26% -18% n/a n/a -18% 2/2 3.01
    Castle 11.67 3.1 7 34% -3% -6% -18% -3% 2/2 2.70
    How I Met Your Mother 10.50 4.5 12 55% -13% n/a n/a -9% 3/3 3.85
    2 Broke Girls 11.75 4.6 12 50% -35% +2% -58% -35% 2/2 4.44
    Two and a Half Men 20.52 7.4 17 46% -31% +61% -12% -31% 2/2 7.51
    Mike & Molly 13.86 4.8 11 44% n/a -35% n/a n/a 1/1 3.81
    Hawaii Five-0 11.26 3.3 8 38% -3% -31% -32% -3% 2/2 2.66
    The Sing-Off 4.45 1.7 4 49% -11% n/a n/a -11% 2/2 1.44
    The Playboy Club 3.97 1.3 3 42% -19% -24% -11% -19% 2/2 1.08
    Terra Nova 9.22 3.1 7 43% n/a n/a n/a n/a 1/1 2.81
    Gossip Girl 1.37 0.7 2 65% n/a n/a n/a n/a 1/1 0.58
    Hart of Dixie 1.88 0.8 2 54% n/a +14% n/a n/a 1/1 0.76

    KEY (with much more detail at the New Daily Spotted Ratings page):

    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

    (R) - Repeat.

    More Spotted Ratings in the Index.

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