Wednesday, October 1, 2014

SpotVault - Once Upon a Time (ABC) - 2014-15 Ratings





Once Upon a Time
Sundays, 8/7c, ABC







2014-15 Original Ratings

Info Ratings Breakdowns Year-to-Year
# Day Date Time Length
Viewers
A18-49
Shr
Lead
1st
2nd
3rd
4th
#y2y
Ty2y
1 Su 9/28/2014 8:00 1:00 9.47 3.5 10
1.8
3.7 3.8
+35%
+32%
2 Su 10/5/2014 8:00 1:00 8.79 3.2 /
1.1
3.2 3.4
+23%
+23%
3 Su 10/12/2014 8:00 1:00 7.92 2.7 7
1.4
2.7 2.7
+13%
+13%
4 Su 10/19/2014 8:00 1:00 8.07 2.7 7
1.3
2.7 2.7
+29%
+32%
5 Su 10/26/2014 8:00 1:00 6.87 2.4 6
0.7
2.3 2.4
+9%
+7%
6 Su 11/2/2014 8:00 1:00 7.54 2.6 7
1.3
2.5 2.6
+13%
+11%
7 Su 11/9/2014 8:00 1:00 7.42 2.5 7
1.7
2.5 2.4
+19%
+19%
8 Su 11/16/2014 8:00 2:00 6.80 2.4 6
1.8
2.5 2.4 2.3 2.3
+26%
+41%
9 Su 11/30/2014 8:00 1:00 6.43 2.1 5
1.4
2.1 2.1
+11%
+8%
10 Su 12/7/2014 8:00 1:00 6.20 2.0 5
1.4
2.1 2.0
-5%
-7%
11 Su 12/14/2014 8:00 1:00 5.69 1.7 5
0.5
1.7 1.8
-11%
-13%
12 Su 3/1/2015 8:00 1:00 6.66 2.2 6
1.2
2.3 2.1
-8%
-78%
13 Su 3/8/2015 8:00 1:00 6.72 2.1 6
1.5
2.1 2.1
-13%
-14%
14 Su 3/15/2015 8:00 1:00 5.88 1.8 6
1.4
1.8 1.8
-14%
-25%
15 Su 3/22/2015 8:00 1:00 5.79 1.9 6
1.6
1.9 1.9
-10%
-10%
16 Su 3/29/2015 8:00 1:00 5.48 1.7 6
1.3
1.7 1.7
-29%
-21%
17 Su 4/12/2015 8:00 1:00 5.17 1.6 5
1.2
1.6 1.6
-20%
-18%
18 Su 4/19/2015 8:00 1:00 5.12 1.7 5
1.5
1.6 1.7
+0%
-3%
19 Su 4/26/2015 8:00 1:00 5.21 1.7 5
1.5
1.8 1.7
-23%
-23%
20 Su 5/3/2015 8:00 1:00 5.31 1.7 6
1.5
1.7 1.7
-19%
-17%
21 Su 5/10/2015 8:00 2:00 5.51 1.8 6
1.5
1.8 1.7 1.7 1.8
-22%
-21%
AVERAGES:Viewers A18-49 Lead
Brkdwn
#y2y Ty2y
6.542.18 1.4 +0% -0% -12%

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 9/28/2014 3.5 3.52 -0.02 -1% 33.8 12.9 -6.0 6.8 -0.15 1.8 1.4 -0.05 0.953 +0.18
2 10/5/2014 3.2 3.23 -0.03 -1% 34.3 11.0 -5.0 6.0 +0.00 1.1 0.6 -0.18 0.957 +0.15
3 10/12/2014 2.7 2.77 -0.07 -3% 34.7 11.2 -5.0 6.2 -0.03 1.4 0.8 -0.15 0.964 +0.10
4 10/19/2014 2.7 2.86 -0.16 -5% 34.3 12.0 -5.4 6.7 -0.09 1.3 0.7 -0.16 0.968 +0.09
5 10/26/2014 2.4 2.62 -0.22 -8% 33.7 11.4 -4.5 6.9 -0.10 0.7 0.5 -0.20 0.968 +0.09
6 11/2/2014 2.6 2.58 +0.02 +1% 38.4 12.0 -7.0 5.0 +0.13 1.3 0.6 -0.19 0.971 +0.08
7 11/9/2014 2.5 2.51 -0.01 -1% 35.8 11.2 -5.4 5.8 +0.03 1.7 1.1 -0.10 0.975 +0.07
8 11/16/2014 2.4 2.33 +0.07 +3% 37.4 11.5 -6.2 5.3 +0.08 1.8 1.1 -0.08 0.975 +0.06
9 11/30/2014 2.1 2.15 -0.05 -2% 37.3 11.1 -5.7 5.4 +0.07 1.4 0.8 -0.15 0.983 +0.04
10 12/7/2014 2.0 2.14 -0.14 -7% 34.2 10.5 -4.0 6.5 -0.05 1.4 1.0 -0.12 0.985 +0.03
11 12/14/2014 1.7 2.02 -0.32 -16% 33.6 11.0 -3.9 7.1 -0.11 0.5 0.3 -0.24 0.989 +0.02
12 3/1/2015 2.2 2.20 +0.00 +0% 34.5 7.4 -2.4 5.0 +0.11 1.2 1.2 -0.08 1.011 -0.02
13 3/8/2015 2.1 2.24 -0.14 -6% 31.9 6.7 -0.7 6.0 -0.00 1.5 1.0 -0.11 1.012 -0.03
14 3/15/2015 1.8 1.96 -0.16 -8% 31.4 6.4 -0.1 6.3 -0.03 1.4 1.0 -0.11 1.014 -0.03
15 3/22/2015 1.9 2.10 -0.20 -9% 31.0 6.6 -0.1 6.5 -0.05 1.6 1.0 -0.11 1.018 -0.04
16 3/29/2015 1.7 1.96 -0.26 -13% 31.0 6.9 -0.2 6.7 -0.07 1.3 0.8 -0.15 1.018 -0.03
17 4/12/2015 1.6 1.86 -0.26 -14% 30.9 6.3 0.3 6.6 -0.06 1.2 0.8 -0.15 1.022 -0.04
18 4/19/2015 1.7 1.95 -0.25 -13% 31.9 7.9 -1.2 6.7 -0.07 1.5 0.9 -0.13 1.027 -0.05
19 4/26/2015 1.7 1.86 -0.16 -9% 31.7 6.7 -0.4 6.3 -0.03 1.5 1.2 -0.08 1.028 -0.05
20 5/3/2015 1.7 2.05 -0.35 -17% 27.7 6.2 2.0 8.2 -0.22 1.5 1.3 -0.07 1.029 -0.06
21 5/10/2015 1.8 2.07 -0.27 -13% 29.3 6.3 1.0 7.3 -0.13 1.5 1.1 -0.07 1.033 -0.07

AVERAGES: 2.18 2.32 -0.14 -6%
STDDEV: 0.53 0.45
STDDEV%: 24% 20%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1*Su9/28/20147:001:005.491.65n/a 1.5 1.82.08 -23%
2Su10/5/20147:001:003.300.8/n/a 0.7 1.11.18 -32%
3*Su3/1/20157:001:004.451.34n/a 1.4 1.21.48 -12%

*- recap special

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.


More on these numbers here.

Ratings History

2011-12 | 2012-13 | 2013-14

More SpotVault in the Index.

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