Thursday, October 23, 2014

War of 18-49 Update, Rookie Blue (Summer 2014)

Let's take a look at the summer 2014 season (the fifth overall) of Rookie Blue on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Thursday 9:000.8 0.951.1 -10%50marginal(sum) +0% detail

Rating the Ratings: Rookie Blue turned in yet another decline that was incredibly close to the league average decline. And as usual, it had very little lead-in help, mostly leading out of the well sub-1 Black Box and The Quest. It was announced that the 22-episode fifth season order was officially re-labelled as two separate 11-episode seasons, which helps for record-keeping purposes. Maybe that means ABC could get out of airing the 2015 batch, but I see no reason to believe that will happen. Grade: B-.

Here's the now updated War of 18-49 post for Rookie Blue.


Spot said...

Not specifically related, but does anyone know the fate of the other Canadian coproduction Motive? Has it been renewed in either the US or Canada?

Spot said...

Rookie Blue did well in a tough situation. I wonder how it could do in regular season say post Dancing?

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