Thursday, October 16, 2014

The 2014-15 Climate Center: Networks


The Climate Center is the latest way to keep up with some of this site's bigger-picture numbers on a week-to-week basis. It provides a running track of trends across the broadcasters, including individual networks, genres, and days of week/time of day. These will include the numbers that have gone into the A18-49+ theme posts, plus some new ones.

The "Networks" post looks at some of the metrics that best get at the networks' actual strength, most importantly breaking the networks' overall averages apart by category and mostly focusing on only the original non-sports series.

These numbers are up to date through the end of the regular season: Wednesday, May 20.

More Climate Center: Basics | Networks | Genres | Days/Times

Last season's Networks.



Network originals season-to-date (A18-49+):

Week Ending ABC CBS NBC Fox CW
1 9/28/2014 102 94 112 90 17
2 10/5/2014 103 97 115 81 23
3 10/12/2014 103 98 113 81 35
4 10/19/2014 102 98 113 82 38
5 10/26/2014 102 98 111 83 38
6 11/2/2014 102 99 109 82 38
7 11/9/2014 103 99 108 83 37
8 11/16/2014 103 98 108 84 38
9 11/23/2014 104 99 107 82 38
10 11/30/2014 105 99 107 82 38
11 12/7/2014 104 99 108 83 39
12 12/14/2014 103 100 107 83 41
13 12/21/2014 103 100 107 83 40
14 12/28/2014 103 100 107 83 40
15 1/4/2015 102 100 106 85 41
16 1/11/2015 101 101 105 88 40
17 1/18/2015 100 102 103 91 40
18 1/25/2015 100 102 102 93 41
19 2/1/2015 101 101 102 94 40
20 2/8/2015 102 102 101 93 41
21 2/15/2015 103 102 99 94 41
22 2/22/2015 103 101 98 95 41
23 3/1/2015 103 101 99 95 41
24 3/8/2015 103 100 99 96 41
25 3/15/2015 102 100 100 96 40
26 3/22/2015 102 100 100 97 40
27 3/29/2015 101.4 100.3 100.1 97.1 40.4
28 4/5/2015 101.4 100.3 100.1 97.0 40.9
29 4/12/2015 101.0 100.5 100.7 96.5 40.9
30 4/19/2015 101.0 100.8 100.7 96.0 40.7
31 4/26/2015 101.5 100.7 100.5 95.7 40.6
32 5/3/2015 101.9 100.5 100.4 95.3 40.5
33 5/10/2015 102.3 100.5 100.2 95.1 40.6
34 5/17/2015 102.7 100.3 100.0 94.8 40.7
35 5/24/2015 102.8 100.4 100.3 94.3 40.9
2013-14 Final 96 106 103 94 34

Networks season-to-date by genre:

A18-49 Ratings:

Genre ABC CBS NBC Fox CW
Overall 1.62 1.75 1.97 1.46 0.55
Originals 1.73 1.69 1.69 1.59 0.69
Repeats 0.84 0.92 0.77 0.60 0.32
Sports 1.88 4.60 5.90 3.05 n/a
Specials 2.49 1.95 1.73 0.84 0.36
Movies 0.90 0.81 0.88 0.66 0.30

Real estate:

Genre ABC CBS NBC Fox CW
Originals 70% 70% 60% 61% 63%
Repeats 14% 18% 19% 24% 26%
Sports 5% 7% 11% 10% 0%
Specials 7% 5% 8% 2% 7%
Movies 5% 1% 2% 3% 4%

A18-49+:

Genre ABC CBS NBC Fox
Overall 97 104 117 87
Original Series 103 100 100 94
Everything Else 82 113 142 76
Scripted Originals 107 103 81 93
Comedies 113 146 66 89
Dramas 105 95 85 96
Unscripted Originals 96 91 126 96
Reality 109 104 160 96
News 69 76 65 n/a



Click to expand for more on the "climate" numbers used herein.

Network originals season-to-date - These numbers index the networks' averages in original non-sports series against the average for the big four networks combined. To help compare the network race to the previous season, also included are these same numbers as of the corresponding week last year, as well as the numbers from the end of last season. Why only original non-sports series? See here.

Network originals season-to-date by day of the week - To go deeper into the network race, this table breaks apart each network's collection of original non-sports series by day of the week. This helps to illustrate which networks are more balanced and which might be riding one or two strong shows/nights.

Networks season-to-date by genre - While we here at Spotted Ratings believe in evaluating networks based on the strength of their original series, not everyone in the media is so evolved. Most media compare networks based on their overall averages, baking in huge events like sports and awards shows. These tables help to break down exactly what goes into those numbers, listing both the ratings average for each network in each category as well as the percentage of the average (or the percentage of primetime real estate) that each category takes up.
  • To keep the "Originals" ratings row consistent with how A18-49+ is calculated, everything is counted as full-length; in other words, an episode of The Mentalist that starts after 10:30 due to overrun still counts as a one-hour episode. However, the other "by genre" rows, including "Overall," are based on half-hour breakdowns that capture only what airs within the networks' normal definition of primetime. This paints a better picture of actual primetime ratings. (For example, an overrunning NFL game on 11/3/13 had a final rating for the whole game of 7.7, but the 7:00 and 7:30 ratings were 8.3 and 9.0. The 8.3 and 9.0 are what go into the "Sports" and "Overall" averages.)

8 comments:

Spot said...

I was thinking that CBS was kind of low, then I realized that they aren't getting credit for Thursday because of football, and the same for NBC Sunday. What's most amazing to me is that, minor adjustments or not, ABC seems to have found a level of consistency that's at least half a step above where I thought they would be.

Spot said...

I'm surprised that NBC actually beat ABC in the first week "originals" demo. I really thought ABC would have edged out NBC. Apparently, the contribution of The Voice is stronger than I imagined, although a shortened Tuesday Voice will hurt their first week demo ratings. I was scratching my head over the large FOX sports real estate until I realized this includes Saturday prime time (just like ABC), measured against an overall shortened prime time number of hours compared to the big three nets.

Spot said...

Spot,
Do you think Idol will be weak enough that NBC can break its fourth place streak on Wednesdays? It's thrashing the Hell's Kitchen/RBS combo right now, but I have no clue if Idol can turn the tide.

Spot said...

If Idol airs two hours all season, I would probably favor Fox. If it's Idol/Empire, NBC has a real shot.

Spot said...

How is CBS' repeat average so low when it has Big Bang Theory repeats pulling 2.8+ weekly?

Spot said...

It's amusing to see that ABC is barely beating the CW on Tuesdays, while on Thursdays they are comfortably beating NBC and Fox... put together.

Spot said...

Saturdays

Spot said...

Saturdays are hurting ABC. Because ABC airs originals and NBC doesn't, NBC gets favored.

In my numbers, which differ than Spot's because I exclude Saturdays and don't exclude repeats in the other days, I have for premiere week:
- ABC: 2.24
- NBC: 2.16
- CBS: 1.93
- FOX: 1.75
- CW: 0.28

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