Thursday, November 7, 2013

The 2013-14 Climate Center: Networks


The Climate Center is the latest way to keep up with some of this site's bigger-picture numbers on a week-to-week basis. It'll provide a running track of trends across the broadcasters, including individual networks, genres, and days of week/time of day. These will include the numbers that have gone into the A18-49+ theme posts, plus some new ones. Like the Weekly True Power Rankings, it'll be free of any pesky analysis (aside from definitions of the numbers) and will get updated alongside the SpotVault in the middle of each week. These may or may not get expanded/tweaked over the course of the season; for now, I just want to get some of my immediate ideas out there. Suggestions welcome!

The "Networks" post looks at some of the metrics that best get at the networks' actual strength, most importantly breaking the networks' overall averages apart by category and mostly focusing on only the original non-sports series.

These numbers are up to date through the end of the 2013-14 regular season: Wednesday, May 21.

More Climate Center: Basics | Networks | Genres | Days/Times



Network originals season-to-date (A18-49+):

Week Ending ABC CBS NBC Fox CW
1 9/29/2013 98 96 117 88 12
2 10/6/2013 96 98 117 89 22
3 10/13/2013 96 98 114 93 29
4 10/20/2013 95 99 112 94 32
5 10/27/2013 95 99 112 93 33
6 11/3/2013 95 99 113 93 32
7 11/10/2013 94 100 112 91 32
8 11/17/2013 94 101 111 91 33
9 11/24/2013 95 102 110 90 33
10 12/1/2013 95 102 110 88 33
11 12/8/2013 95 103 112 87 34
12 12/15/2013 94 103 111 88 34
13 12/22/2013 93 103 112 88 34
14 12/29/2013 93 104 111 88 34
15 1/5/2014 93 104 110 90 34
16 1/12/2014 93 105 109 90 34
17 1/19/2014 92 105 107 95 34
18 1/26/2014 92 106 105 97 34
19 2/2/2014 91 105 104 100 34
20 2/9/2014 91 106 103 100 34
21 2/16/2014 91 106 103 101 34
22 2/23/2014 90 106 104 101 34
23 3/2/2014 91 106 104 101 34
24 3/9/2014 92 105 104 100 34
25 3/16/2014 93 105 104 99 34
26 3/23/2014 93 105 104 98 34
27 3/30/2014 93 105 104 97 34
28 4/6/2014 94 106 104 96 34
29 4/13/2014 94 106 103 95 34
30 4/20/2014 95 106 103 95 34
31 4/27/2014 95 106 103 95 34
32 5/4/2014 96 106 103 94 34
33 5/11/2014 96 106 103 94 34
34 5/18/2014 96 106 103 94 34
35 5/21/2014 96 106 103 94 34
2012-13 Final 93 109 93 106 30

Network originals season-to-date by day of the week (A18-49+): 

Day ABC CBS NBC Fox CW
Monday 114 109 170 101 18
Tuesday 86 128 135 71 49
Wednesday 104 122 83 125 39
Thursday 107 136 63 95 43
Friday 82 74 64 53 18
Sunday 91 93 53 117 n/a

Networks season-to-date by genre:

A18-49 Ratings:

Genre ABC CBS NBC Fox CW
Overall 1.64 1.85 2.29 2.00 0.52
Originals 1.81 1.99 1.94 1.77 0.63
Repeats 0.91 0.99 0.85 0.69 0.30
Sports 1.63 4.66 5.28 5.35 n/a
Specials 2.62 2.21 1.92 0.82 0.37
Movies 0.91 n/a 0.97 1.25 0.29

Real estate:

Genre ABC CBS NBC Fox CW
Originals 65% 64% 56% 64% 66%
Repeats 17% 27% 16% 21% 22%
Sports 5% 4% 17% 13% 0%
Specials 7% 5% 10% 2% 8%
Movies 7% 0% 1% 0% 5%



Click to expand for more on the "climate" numbers used herein.

Network originals season-to-date - These numbers index the networks' averages in original non-sports series against the average for the big four networks combined. To help compare the network race to the previous season, also included are these same numbers as of the corresponding week last year, as well as the numbers from the end of last season. Why only original non-sports series? See here.

Network originals season-to-date by day of the week - To go deeper into the network race, this table breaks apart each network's collection of original non-sports series by day of the week. This helps to illustrate which networks are more balanced and which might be riding one or two strong shows/nights.

Networks season-to-date by genre - While we here at Spotted Ratings believe in evaluating networks based on the strength of their original series, not everyone in the media is so evolved. Most media compare networks based on their overall averages, baking in huge events like sports and awards shows. These tables help to break down exactly what goes into those numbers, listing both the ratings average for each network in each category as well as the percentage of the average (or the percentage of primetime real estate) that each category takes up.
  • To keep the "Originals" ratings row consistent with how A18-49+ is calculated, everything is counted as full-length; in other words, an episode of The Mentalist that starts after 10:30 due to overrun still counts as a one-hour episode. However, the other "by genre" rows, including "Overall," are based on half-hour breakdowns that capture only what airs within the networks' normal definition of primetime. This paints a better picture of actual primetime ratings. (For example, an overrunning NFL game on 11/3/13 had a final rating for the whole game of 7.7, but the 7:00 and 7:30 ratings were 8.3 and 9.0. The 8.3 and 9.0 are what go into the "Sports" and "Overall" averages.)

9 comments:

Spot said...

Partly Cloudy, in my estimation

Spot said...

I never thought I would live to see the day in which the vampire diaries actually ties the x-factor...

Spot said...

You could make the argument that Reign is slightly behind The Tomorrow People if there was a race between those shows and The Originals for a back-nine order. From a retentionista standpoint, Reign is retaining less of Diaries' audience into its show than TTP and Arrow. And Reign is pulling the same raw numbers as Beauty and the Beast did, and we're seeing how well that show isn't holding up on Mondays.

Spot said...

Don't a lot of CW affiliates air baseball? That might explain the apparent overlapping audiences between the World Series and their veterans.
I wonder whether The CW actually can give back 9s to all 3 of their newbies or whether they need to cut one of them to free up resources. If they need to cut one of them then it's going to be a tough decision.
There's potentially one other option: call Reign a limited series and renew it for second season sans backorder.

Spot said...

Hooray I was rooting for The Vampire Diaries to be 3rd place against regular competition. Now just hoping it breaks the tie in finals and beat X Factor outright.
Also, good luck on having 4 hours of comedies next season, CBS.

Spot said...

I agree, this is their best option. Call it a limited series and make the decision at the end of the year. Or if they really wish, renew it now and then, if they don't have space next year, use it as Friday filler like they are doing with Carrie this year.

Spot said...

Hey, speaking of scandal, can I ask y'all's help reading something: http://blogs.indiewire.com/shadowandact/whatre-you-watching-top-10-primetime-shows-among-black-viewers is this "18.0 rating" really saying that 18% of black adults are watching scandal? Because if so, woah. I mean that looks consistent with the viewers number and the fact that its beating football but woah?

Spot said...

Yes: "The exploits of Olivia Pope have built a franchise
among TV audiences not seen since The Cosby Show. Black viewers
represent 37 percent of the total Thursday night audience for Scandal,
the highest black percentage of any TV network program."

Spot said...

I am 100% rooting for TTP because I love the show but I doubt that the difference between the retention of TTP and Reign is significant enough to make them decide. That's probably why they haven't made any announcement yet too. If anything, I would think that the higher 18-34s from Reign mean that Reign is more profitable and that they will go for it. I hope to be wrong though. I think it's truly a tossup right now. It may help that TTP hasn't had a week facing normal competition since week 2 (2 weeks of baseball, one week of CMAs). Reign has only faced Glee once too and Glee was performing at lows that night (though I doubt that changes much moving forward). So I think it may be the case they want one more "normal" week to decide.

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