Friday, November 1, 2013

Spotted Ratings, Thursday 10/31/13


WHAT MATTERS:
  • Halloween saw CBS' newbie The Millers take a scary drop in its first episode without an original lead-in from The Big Bang Theory (whose repeat averaged a 2.6). This is a tick or two more than would be expected from a 2.6-point lead-in drop, but The Millers also aired in the most HUT-depressed hour of Halloween, and a couple competing networks were actually much stronger than normal with Halloween specials. Basically the takeaway here is that given a more normal timeslot, it doesn't appear that The Millers is markedly different from fellow newbies Mom or The Crazy Ones (which itself ended up dropping nearly as much by percentage).
  • As for those Halloween specials: NBC had a Saturday Night Live Halloween special while ABC went with It's the Great Pumpkin, Charlie Brown. Both of those were massive improvements on the usual entertainment series programming, which probably offset the modest HUT depression from 9-11pm and kept most of those networks' shows pretty close to even.
  • On the CW, The Vampire Diaries took a huge Halloween drop, but week three of Reign managed to stay even. With TVD likely to rebound next week, let's see if Reign can also pick up.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
It's the Great Pumpkin, Charlie Brown 2.2 40% -19% +91% -36% 2.7
Grey's Anatomy 2.6 37% -7%-0.2+1.1 6/6 n/a -9% -36% 2.6
Scandal 2.9 40% +0%+0.0-0.2 4/5 n/a -2% -28% 3.0
ABC:+11%-33%
The Big Bang Theory (R) 2.6 28% -49% -50% 3.0
The Millers 2.1 28% -22%-0.6-2.6 5/5 n/a -22% -42% 2.3
The Crazy Ones 1.9 30% -17%-0.4-0.6 6/6 n/a -17% -37% 1.9
The Big Bang Theory (R) 2.1 31% -9% -25% 2.1
Elementary 1.8 24% +0%+0.0-0.2 4/6 -25% -3% -23% 2.0
CBS:-24%-36%
SNL Halloween 1.7 41% n/a +26% +48% 2.1
Sean Saves the World 1.1 38% +0%+0.0+0.4 2/5 n/a +0% -21% 1.1
The Michael J. Fox Show 1.1 42% -8%-0.1+0.0 6/6 n/a -8% -21% 1.3
Parenthood 1.2 42% -8%-0.1-0.1 5/6 n/a -8% -4% 1.4
NBC:+5%+5%
The X Factor (R) 0.8 31% -70% -64% 1.0
Glee (R) 0.6 40% -84% -76% 0.7
Fox:-78%-70%
The Vampire Diaries 0.9 55% -31%-0.4n/a 5/5 -40% -28% -40% 1.1
Reign 0.6 49% +0%+0.0-0.4 2/3 n/a -8% -8% 0.7
CW:-21%-30%
Big5:-31%-37%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

No comments:

Post a Comment

Newer Post Older Post Home
© SpottedRatings.com 2009-2016. All Rights Reserved.