Wednesday, November 20, 2013

Spotted Ratings, Friday 11/15/13: Fall Off the Bones


WHAT MATTERS:
  • Friday night: not as easy as some shows have been making it look lately. The Friday premiere of Bones went a whooping 40% below the last Monday episode, while Raising Hope was practically invisible in its own Friday debut (pulling less than half of its regular Tuesday demo from last season). That means so far, this lineup effectively looks no better than the previous one (MasterChef Junior and Sleepy Hollow repeats). I was more down on this than most of you simply because I'd seen very little promotion (they seem to be all-out for Almost Human right now), but I still thought each show would do several ticks better than this. Maybe people will become more aware of the moves in time, but if this is the level they're gonna be at, there's really no doubt that Fox screwed up here (and should rectify it).
  • The night's best news came on NBC, where Grimm had a nice bounce-back after a couple rough post-premiere drops. However, it didn't bring Dracula back with it. CBS also had a second straight upswing from Hawaii Five-0, which ended up tying its season high after finals; perhaps some of these new 9/8c viewers came from a dipping Shark Tank.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.2 25% -14%-0.2n/a 6/8 -14% -14% -14% 1.5
The Neighbors 0.8 26% -20%-0.2-0.2 8/8 -58% -20% -43% 0.9
Shark Tank 1.7 33% -15%-0.3-0.2 8/9 -11% -15% -13% 2.1
20/20 1.3 26% -7%-0.1-0.3 5/9 -7% -4% -7% 1.4
ABC:-12%-16%
Undercover Boss 1.7 25% -6%-0.1n/a 3/8 -6% -6% -3% 2.0
Hawaii Five-0 1.6 21% +14%+0.2-0.1 1/8 -24% +10% +14% 1.8
Blue Bloods 1.4 15% +8%+0.1+0.2 2/8 n/a +8% +4% 1.6
CBS:+3%+4%
Dateline Fri 1.1 24% +10%+0.1n/a 6/7 -8% +5% +57% 1.3
Grimm 1.6 35% +23%+0.3+0.1 2/4 +0% +23% +3% 1.9
Dracula 0.9 38% +0%+0.0+0.3 3/4 n/a -5% -28% 1.0
NBC:+9%+3%
Bones 1.2 29% -40%-0.8n/a 9/9 -37% -20% +0% 1.4
Raising Hope 0.8 43% n/an/an/a 1/1 -53% +33% -11% 0.9
Raising Hope 0.7 44% -13%-0.1-0.4 2/2 -56% +40% -22% 1.0
Fox:-5%-7%
The Carrie Diaries 0.3 49% +0%+0.0n/a 1/4 n/a +0% -50% 0.4
America's Next Top Model 0.5 49% +25%+0.1+0.0 2/15 -17% +25% +100% 0.6
CW:+14%-6%
Big5:+0%-4%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

20 comments:

Spot said...

I am shocked at how badly Bones did. Maybe your promotion thing explains it. I thought for sure the minimum it would get was a 1.4 being pessimistic. FOX screwed up badly. But I am not what can they do now. The X-Factor will air for one more month and be done and there is no room in the winter schedule for Bones midweek. Do people have suggestions?

Spot said...

Bones to 8PM Tuesday.

Cancel Dads (summer or Saturday burn off), move Brooklyn Nine-Nine to 9:30PM, kick Mindy to Friday 9:30PM.

Spot said...

I don't think FOX screwed up badly. These two shows are making money in syndication, and certainly aren't in FOX's future plans.

At least give it time. We know Bones will be back on Mondays if Almost Human nosedives.

Spot said...

Consider these numbers a de facto Masterchef Jr renewal announcement.

Woah.

I'd venture to say that Fox is more likely to go all-Ramsey on Fridays next season than they are to go scripted. If ultimate utility player Bones can't survive the Friday move, what can?

Spot said...

Mindy is ridiculously young skewing. It'd be lucky to get CW bubble numbers in that slot. Mind you, that's all Raising Hope did...

Spot said...

Maybe I am overeating, but I think they are in trouble next fall sans X-Factor and a viable Bones certainly could come in handy by then. It's such a valuable player, it seems stupid to see them basically cutting its ratings in half in 5 days just because...

Spot said...

Bones would crash and burn badly against NCIS. And the young skew that Mindy has cannot be understated. Bones only beat it by 0.1 in 18-34 this week and I suspect it beats it in some weeks. FOX would be worse off.

Spot said...

Is Fox ix in business of doing what's best for Mindy, or in business of doing what's best for Fox?

Spot said...

Mindy is dead. I mean The Mindy Project. Not Mindy itself, thank God.

Show's already nearing sub-1 ratings. Even if all those viewers where 18-34-ers, it'd be irrational to waste weekday spot on those CW-like numbers. As Fox now has comedy block on Friday, I'd burn off those remaining episodes there.

Spot said...

I'm not sure you can count out Mindy. At the least, it's a retainer of NG and its super young audience, and FOX are likely to have a gaping midweek hole to fill next fall. Fox could do a lot worse than stand pat on Tuesday next year (asides from having Nine-Nine lead into a newbie rather than leading out of Dads) and focus all their promotional muscle on whatever is going on Wednesdays, because it sure ain't X-Factor. (My pet idea here is 24/Gang Related, in an audible out of summer.)

Given that, they keep Tuesday intact this season. The block is good enough for them on what is suddenly a tough night again.

Spot said...

I don't think the solution is to kill two or three sitcoms prematurely, in the hope that Bones does 2.0 on Tuesdays.

Spot said...

Yeah, saving Bones isn't Fox's biggest priority. No matter how 'reliable' it is, a network with limited space can't exactly go out of their way to accommodate a show in it's ninth year.

Spot said...

FOX just put a bullet in the back of the head of a veteran drama, and for what? So X-Factor can stink up TWO hours on Wednesday night instead of one? So they can watch the last of Glee's embers blow away? Unreal. I'm not saying that Almost Human can't do better than low-2s. Sleepy Hollow and The Following are excellent lead-outs. I'm sure it can. I just don't understand the need to throw Bones into no-man's-land.

Spot said...

In fairness, it's survived so many time slot moves that they probably thought it could survive this one too, especially as it's old-skewing enough (especially when away from dead-skewing DWTS) that it looked a far better bet for Friday than the comedies or Glee (which "deserved" the time slot demotion more).

They thought wrong, and now they have a problem. Spot's suggestion of a Bones hiatus is looking very, very good indeed now.

Spot said...

Look on the bright side. Grandmas no longer have to choose between Bones and Dancing with the Stars.

Spot said...

I agree, the hiatus is the only better move I can think of. But other than that, I d agree with you that I can see the rationale for the move. I don't think it was a stupid move, just one that apparently didn't work out. Then again, maybe it will work out and it was just a poorly promoted episode. Let's see more next week.

Spot said...

Spot said: "Fox screwed up here (and should rectify it)". I answered with the only viable option. At least, it was viable before Fox's weird decision to order 22 episodes for each of their sitcoms.

As for sitcoms, those two are dead anyway, I'm 99% sure. It's only question if B99 is cancelled too, or is saved by SB exposition. I'd be 100% sure if not for The X-Factor problem. Comes next fall Fox needs to replace those 3 hours in their schedule, so (for that reason only) we might see some pity renewals.

Spot said...

Other than switching Hope to 8pm & Bones to 9pm, I don't think FOX can do anything about it until January.

Spot said...

Fridays are surprisingly healthy year to year .If Bones can inch up a bit and Shark Tank was just an off day they could actually be up.

Spot said...

If anyone could keep up with where Bones will be airing, it might have a higher viewer rating. Tried my best to find it, but hey, I do have a life. It's still a good show, but needs better writers. It's getting a little silly. it needs to re-invent itself. But it's still a favorite.

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