Wednesday, November 13, 2013

Spotted Ratings, Friday 11/8/13


WHAT MATTERS:
  • Well, Dracula has gone from a rather promising debut to pretty much dead in just two weeks. It dropped another four tenths (or 31%!!!) in week three to a level that I doubt would be acceptable even for a co-production, especially since it doesn't have Hannibal levels of critical acclaim. Now that this matter seems to be settled, the bigger worry in NBC land may lie with old reliable Grimm, itself down yet another two tenths in week three and now finds itself 24% behind where it was at this time last year.
  • On the upswing across the board was CBS, where there was a huge spike from Undercover Boss to a season high-tying level, and the procedurals that followed rallied by a tenth. And a solid season from MasterChef Junior ended with the highest rating since the premiere.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.4 29% +0%+0.0n/a 2/7 -13% +0% -13% 1.7
The Neighbors 1.0 28% +0%+0.0+0.0 2/7 -52% +0% -41% 1.1
Shark Tank 2.0 35% +0%+0.0+0.0 1/8 -5% +3% -5% 2.3
20/20 1.4 30% -7%-0.1+0.0 4/8 -13% -7% -13% 1.6
ABC:-1%-14%
Undercover Boss 1.8 25% +29%+0.4n/a 1/7 -5% +33% -8% 2.1
Hawaii Five-0 1.4 19% +8%+0.1+0.4 4/7 -30% +8% +0% 1.5
Blue Bloods 1.3 15% +8%+0.1+0.1 4/7 -13% +4% -10% 1.6
CBS:+15%-6%
Dateline Fri 1.0 23% -23%-0.3n/a 6/6 -23% +43% +54% 1.2
Grimm 1.3 34% -13%-0.2+0.3 3/3 -24% -13% -24% 1.6
Dracula 0.9 39% -31%-0.4-0.2 3/3 n/a -31% -31% 1.2
NBC:-9%-12%
MasterChef Junior 1.5 46% +15%+0.2n/a 2/7 n/a +15% +20% 1.8
Sleepy Hollow (R) 0.5 37% +11% -47% 0.5
Fox:+14%-9%
The Carrie Diaries 0.3 49% +0%+0.0n/a 1/3 n/a -14% -45% 0.4
America's Next Top Model 0.4 47% +0%+0.0+0.0 5/14 -33% +0% +33% 0.5
CW:-7%-18%
Big5:+3%-11%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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