Wednesday, October 8, 2014

SpotVault - The Vampire Diaries (CW) - 2014-15 Ratings





The Vampire Diaries
Thursdays, 8/7c, CW







2014-15 Original Ratings

Info Ratings Breakdowns Year-to-Year
# Day Date Time Length
Viewers
A18-49
Shr
Lead
1st
2nd
#y2y
Ty2y
1 Th 10/2/2014 8:00 1:00 1.85 0.9 3
Loc
0.9 0.9
-25%
-25%
2 Th 10/9/2014 8:00 1:00 1.67 0.8 2
Loc
0.8 0.7
-20%
-24%
3 Th 10/16/2014 8:00 1:00 1.83 0.9 3
Loc
1.0 0.9
-31%
-31%
4 Th 10/23/2014 8:00 1:00 1.66 0.8 3
Loc
0.8 0.8
-38%
-36%
5 Th 10/30/2014 8:00 1:00 1.58 0.8 3
Loc
0.8 0.7
-11%
-6%
6 Th 11/6/2014 8:00 1:00 1.59 0.8 2
Loc
0.8 0.7
-38%
-36%
7 Th 11/13/2014 8:00 1:00 1.54 0.7 2
Loc
0.8 0.7
-46%
-46%
8 Th 11/20/2014 8:00 1:00 1.68 0.8 2
Loc
0.8 0.8
-38%
-36%
9 Th 12/4/2014 8:00 1:00 1.49 0.7 2
Loc
0.8 0.7
-30%
-33%
10 Th 12/11/2014 8:00 1:00 1.82 0.9 3
Loc
0.9 0.8
-18%
-18%
11 Th 1/22/2015 8:00 1:00 1.63 0.8 2
Loc
0.8 0.7
-33%
-30%
12 Th 1/29/2015 8:00 1:00 1.47 0.7 2
Loc
0.8 0.7
-36%
-33%
13 Th 2/5/2015 8:00 1:00 1.61 0.7 2
Loc
0.8 0.7
-22%
-26%
14 Th 2/12/2015 8:00 1:00 1.52 0.7 2
Loc
0.7 0.7
-22%
+133%
15 Th 2/19/2015 8:00 1:00 1.41 0.7 2
Loc
0.7 0.6
-30%
+180%
16 Th 3/12/2015 8:00 1:00 1.30 0.6 2
Loc
0.7 0.6
-45%
+100%
17 Th 3/19/2015 8:00 1:00 1.59 0.7 2
Loc
0.7 0.6
-13%
-33%
18 Th 4/16/2015 8:00 1:00 1.35 0.6 2
Loc
0.6 0.5
-14%
-14%
19 Th 4/23/2015 8:00 1:00 1.37 0.6 2
Loc
0.7 0.6
-25%
-25%
20 Th 4/30/2015 8:00 1:00 1.21 0.5 2
Loc
0.6 0.5
-38%
-38%
21 Th 5/7/2015 8:00 1:00 1.32 0.6 2
Loc
0.6 0.6
-14%
-14%
22 Th 5/14/2015 8:00 1:00 1.44 0.7 3
Loc
0.6 0.7
-13%
-13%
AVERAGES:Viewers A18-49 Lead
Brkdwn
#y2y Ty2y
1.540.73 n/a -9% -29% -22%

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 10/2/2014 0.9 0.91 -0.01 -1% 28.7 7.9 0.9 8.8 -0.09 0.0 0.0 +0.00 0.913 +0.09
2 10/9/2014 0.8 0.82 -0.02 -2% 28.3 6.9 1.8 8.6 -0.09 0.0 0.0 +0.00 0.922 +0.07
3 10/16/2014 0.9 0.92 -0.02 -2% 27.8 7.2 1.8 9.0 -0.10 0.0 0.0 +0.00 0.922 +0.08
4 10/23/2014 0.8 0.84 -0.04 -5% 27.6 6.8 2.2 9.0 -0.10 0.0 0.0 +0.00 0.931 +0.06
5 10/30/2014 0.8 0.82 -0.02 -3% 29.7 8.4 0.1 8.6 -0.09 0.0 0.0 +0.00 0.927 +0.06
6 11/6/2014 0.8 0.83 -0.03 -3% 30.3 9.4 -0.8 8.6 -0.09 0.0 0.0 +0.00 0.934 +0.06
7 11/13/2014 0.7 0.75 -0.05 -6% 30.9 9.6 -1.1 8.5 -0.08 0.0 0.0 +0.00 0.955 +0.04
8 11/20/2014 0.8 0.84 -0.04 -5% 30.7 9.3 -0.9 8.4 -0.08 0.0 0.0 +0.00 0.954 +0.04
9 12/4/2014 0.7 0.74 -0.04 -6% 31.0 8.6 -0.5 8.0 -0.07 0.0 0.0 +0.00 0.965 +0.03
10 12/11/2014 0.9 0.95 -0.05 -5% 29.2 7.4 0.9 8.4 -0.08 0.0 0.0 +0.00 0.966 +0.03
11 1/22/2015 0.8 0.87 -0.07 -8% 29.3 6.9 1.2 8.2 -0.07 0.0 0.0 +0.00 1.000 +0.00
12 1/29/2015 0.7 0.80 -0.10 -13% 30.0 9.8 -0.8 9.0 -0.10 0.0 0.0 +0.00 1.005 -0.00
13 2/5/2015 0.7 0.81 -0.11 -14% 29.2 9.4 -0.2 9.2 -0.11 0.0 0.0 +0.00 1.008 -0.01
14 2/12/2015 0.7 0.83 -0.13 -15% 27.5 7.7 1.8 9.5 -0.12 0.0 0.0 +0.00 1.014 -0.01
15 2/19/2015 0.7 0.82 -0.12 -14% 29.4 9.0 0.0 9.0 -0.10 0.0 0.0 +0.00 1.023 -0.02
16 3/12/2015 0.6 0.74 -0.14 -19% 27.8 8.1 1.5 9.6 -0.12 0.0 0.0 +0.00 1.033 -0.02
17 3/19/2015 0.7 0.82 -0.12 -14% 27.7 6.0 2.7 8.7 -0.09 0.0 0.0 +0.00 1.033 -0.03
18 4/16/2015 0.6 0.78 -0.18 -23% 25.5 6.6 3.6 10.3 -0.14 0.0 0.0 +0.00 1.051 -0.04
19 4/23/2015 0.6 0.74 -0.14 -19% 27.7 7.0 2.1 9.1 -0.10 0.0 0.0 +0.00 1.054 -0.04
20 4/30/2015 0.5 0.68 -0.18 -26% 26.4 8.0 2.3 10.3 -0.14 0.0 0.0 +0.00 1.050 -0.03
21 5/7/2015 0.6 0.79 -0.19 -24% 25.6 6.4 3.7 10.1 -0.14 0.0 0.0 +0.00 1.068 -0.05
22 5/14/2015 0.7 0.91 -0.21 -23% 24.8 5.7 4.5 10.2 -0.14 0.0 0.0 +0.00 1.087 -0.07

AVERAGES: 0.73 0.82 -0.09 -11%
STDDEV: 0.11 0.07
STDDEV%: 15% 8%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Th2/26/20158:001:000.730.21n/a 0.3 0.20.31 -35%
2Th3/5/20158:001:000.670.21n/a 0.2 0.20.29 -32%
3Th3/26/20158:001:000.650.21n/a 0.3 0.20.31 -35%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

Ratings History

2009-10 | 2010-11 | 2011-12 | 2012-13 | 2013-14 | The War of 18-49

More SpotVault in the Index.

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