Rating the Ratings: Like MTV with Jersey Shore, HBO seems to have realized when it was pretty much over for True Blood and got out before the ratings got embarrassing. Even in an announced final season, True Blood took easily the largest drop in series history. It had a relatively healthy 2.2 premiere, down just 10% year-to-year, and it had an OK but unspectacular bounce to 2.1 for the series finale (down 9% vs. the season six finale). In the middle, the show had a string of high-1's, and the year-to-year drops were usually even larger than the -21% listed above. That still made it one of the summer's biggest series, but it was not an impressive trend since the end of the series was looming. Grade: D+.
Here's the now updated War of 18-49 post for True Blood.