SpotVault - The Vampire Diaries (CW) - 2014-15 Ratings

The Vampire Diaries

Thursdays, 8/7c, CW

2014-15 Original Ratings

Info					Ratings			Breakdowns			Year-to-Year
#	Day	Date	Time	Length	Viewers	A18-49	Shr	Lead	1st	2nd	#y2y	Ty2y
1	Th	10/2/2014	8:00	1:00	1.85	0.9	3	Loc	0.9	0.9	-25%	-25%
2	Th	10/9/2014	8:00	1:00	1.67	0.8	2	Loc	0.8	0.7	-20%	-24%
3	Th	10/16/2014	8:00	1:00	1.83	0.9	3	Loc	1.0	0.9	-31%	-31%
4	Th	10/23/2014	8:00	1:00	1.66	0.8	3	Loc	0.8	0.8	-38%	-36%
5	Th	10/30/2014	8:00	1:00	1.58	0.8	3	Loc	0.8	0.7	-11%	-6%
6	Th	11/6/2014	8:00	1:00	1.59	0.8	2	Loc	0.8	0.7	-38%	-36%
7	Th	11/13/2014	8:00	1:00	1.54	0.7	2	Loc	0.8	0.7	-46%	-46%
8	Th	11/20/2014	8:00	1:00	1.68	0.8	2	Loc	0.8	0.8	-38%	-36%
9	Th	12/4/2014	8:00	1:00	1.49	0.7	2	Loc	0.8	0.7	-30%	-33%
10	Th	12/11/2014	8:00	1:00	1.82	0.9	3	Loc	0.9	0.8	-18%	-18%
11	Th	1/22/2015	8:00	1:00	1.63	0.8	2	Loc	0.8	0.7	-33%	-30%
12	Th	1/29/2015	8:00	1:00	1.47	0.7	2	Loc	0.8	0.7	-36%	-33%
13	Th	2/5/2015	8:00	1:00	1.61	0.7	2	Loc	0.8	0.7	-22%	-26%
14	Th	2/12/2015	8:00	1:00	1.52	0.7	2	Loc	0.7	0.7	-22%	+133%
15	Th	2/19/2015	8:00	1:00	1.41	0.7	2	Loc	0.7	0.6	-30%	+180%
16	Th	3/12/2015	8:00	1:00	1.30	0.6	2	Loc	0.7	0.6	-45%	+100%
17	Th	3/19/2015	8:00	1:00	1.59	0.7	2	Loc	0.7	0.6	-13%	-33%
18	Th	4/16/2015	8:00	1:00	1.35	0.6	2	Loc	0.6	0.5	-14%	-14%
19	Th	4/23/2015	8:00	1:00	1.37	0.6	2	Loc	0.7	0.6	-25%	-25%
20	Th	4/30/2015	8:00	1:00	1.21	0.5	2	Loc	0.6	0.5	-38%	-38%
21	Th	5/7/2015	8:00	1:00	1.32	0.6	2	Loc	0.6	0.6	-14%	-14%
22	Th	5/14/2015	8:00	1:00	1.44	0.7	3	Loc	0.6	0.7	-13%	-13%
AVERAGES:					Viewers	A18-49		Lead	Brkdwn		#y2y	Ty2y
					1.54	0.73		n/a	-9%		-29%	-22%

Timeslot Stats:

Info			Overall			Viewing/Competition					Lead-in			Seasonal
#	Date	A18-49	True	Sitch		PUT	Comp	Defl	C+D	Sitch	LI	eLI	Sitch	Mult	Sitch
1	10/2/2014	0.9	0.91	-0.01	-1%	28.7	7.9	0.9	8.8	-0.09	0.0	0.0	+0.00	0.913	+0.09
2	10/9/2014	0.8	0.82	-0.02	-2%	28.3	6.9	1.8	8.6	-0.09	0.0	0.0	+0.00	0.922	+0.07
3	10/16/2014	0.9	0.92	-0.02	-2%	27.8	7.2	1.8	9.0	-0.10	0.0	0.0	+0.00	0.922	+0.08
4	10/23/2014	0.8	0.84	-0.04	-5%	27.6	6.8	2.2	9.0	-0.10	0.0	0.0	+0.00	0.931	+0.06
5	10/30/2014	0.8	0.82	-0.02	-3%	29.7	8.4	0.1	8.6	-0.09	0.0	0.0	+0.00	0.927	+0.06
6	11/6/2014	0.8	0.83	-0.03	-3%	30.3	9.4	-0.8	8.6	-0.09	0.0	0.0	+0.00	0.934	+0.06
7	11/13/2014	0.7	0.75	-0.05	-6%	30.9	9.6	-1.1	8.5	-0.08	0.0	0.0	+0.00	0.955	+0.04
8	11/20/2014	0.8	0.84	-0.04	-5%	30.7	9.3	-0.9	8.4	-0.08	0.0	0.0	+0.00	0.954	+0.04
9	12/4/2014	0.7	0.74	-0.04	-6%	31.0	8.6	-0.5	8.0	-0.07	0.0	0.0	+0.00	0.965	+0.03
10	12/11/2014	0.9	0.95	-0.05	-5%	29.2	7.4	0.9	8.4	-0.08	0.0	0.0	+0.00	0.966	+0.03
11	1/22/2015	0.8	0.87	-0.07	-8%	29.3	6.9	1.2	8.2	-0.07	0.0	0.0	+0.00	1.000	+0.00
12	1/29/2015	0.7	0.80	-0.10	-13%	30.0	9.8	-0.8	9.0	-0.10	0.0	0.0	+0.00	1.005	-0.00
13	2/5/2015	0.7	0.81	-0.11	-14%	29.2	9.4	-0.2	9.2	-0.11	0.0	0.0	+0.00	1.008	-0.01
14	2/12/2015	0.7	0.83	-0.13	-15%	27.5	7.7	1.8	9.5	-0.12	0.0	0.0	+0.00	1.014	-0.01
15	2/19/2015	0.7	0.82	-0.12	-14%	29.4	9.0	0.0	9.0	-0.10	0.0	0.0	+0.00	1.023	-0.02
16	3/12/2015	0.6	0.74	-0.14	-19%	27.8	8.1	1.5	9.6	-0.12	0.0	0.0	+0.00	1.033	-0.02
17	3/19/2015	0.7	0.82	-0.12	-14%	27.7	6.0	2.7	8.7	-0.09	0.0	0.0	+0.00	1.033	-0.03
18	4/16/2015	0.6	0.78	-0.18	-23%	25.5	6.6	3.6	10.3	-0.14	0.0	0.0	+0.00	1.051	-0.04
19	4/23/2015	0.6	0.74	-0.14	-19%	27.7	7.0	2.1	9.1	-0.10	0.0	0.0	+0.00	1.054	-0.04
20	4/30/2015	0.5	0.68	-0.18	-26%	26.4	8.0	2.3	10.3	-0.14	0.0	0.0	+0.00	1.050	-0.03
21	5/7/2015	0.6	0.79	-0.19	-24%	25.6	6.4	3.7	10.1	-0.14	0.0	0.0	+0.00	1.068	-0.05
22	5/14/2015	0.7	0.91	-0.21	-23%	24.8	5.7	4.5	10.2	-0.14	0.0	0.0	+0.00	1.087	-0.07
AVERAGES:		0.73	0.82	-0.09	-11%
STDDEV:		0.11	0.07
STDDEV%:		15%	8%

2014-15 Encore Ratings

Info					Ratings			Breakdowns			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	Lead	1st	2nd	True	Sitch
1	Th	2/26/2015	8:00	1:00	0.73	0.2	1	n/a	0.3	0.2	0.31	-35%
2	Th	3/5/2015	8:00	1:00	0.67	0.2	1	n/a	0.2	0.2	0.29	-32%
3	Th	3/26/2015	8:00	1:00	0.65	0.2	1	n/a	0.3	0.2	0.31	-35%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

Ratings History

2009-10 | 2010-11 | 2011-12 | 2012-13 | 2013-14 | The War of 18-49

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